In our Q3 2025 Industrial Buyer Pulse survey of 263 North American industrial buyers, one finding stood out: 77% said they had obtained a price or lead-time quote directly through a supplier’s digital tool, without ever talking to sales. That’s not a glimpse of the future. That’s happening right now. If your website doesn’t make […]
When examining industrial manufacturers’ go-to-market (GTM) architecture, one pattern stands out: most GTM programs are built for how companies used to buy — not how they buy today. The Q3 2025 Industrial Buyer Pulse research crystallizes this gap in a way few datasets have before. It shows that buyers are no longer moving through a […]
