Explore trends in buying confidence, supplier research, digital buying enablement, and supply chain health based on primary research from 263 North American industrial buyers.
In my work with manufacturing marketers, I have found that many of you struggle with content—what to produce, how much, and how often. I want to look at the question of “what to produce” first, because if we get that right I think it will help determine exactly how much of it we should be […]