Executives are nearly twice as likely as managers to let an incumbent supplier win new business without a competitive look. New Summer 2026 Industrial Buyer Pulse data shows why the manager, not the executive, is a challenger’s way in.
Executives are nearly twice as likely as managers to let an incumbent supplier win new business without a competitive look. New Summer 2026 Industrial Buyer Pulse data shows why the manager, not the executive, is a challenger’s way in.