Explore trends in buying confidence, supplier research, digital buying enablement, and supply chain health based on primary research from 263 North American industrial buyers.
Paid search can be a powerful lead-generation tactic for manufacturers and other industrial B2B organizations. Over the last decade-plus, we’ve seen properly executed paid search programs deliver over 1000X return on ad spend and generate millions of dollars in pipeline value. We’ve also seen a lot of industrial marketers get it wrong. And usually, that’s […]