An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
James over at Modern Marketing has a great post about where the world of marketing is going. I agree with him on many points. Over here on the other side of the pond I feel consensus is building too… it’s not a consensus about what to do in this new world of marketing but, rather, that the old assumptions […]
Simple question maybe…. but: What defines a customer? When I couldn’t figure out today how to make a permanent change to my Facebook email address security preferences (it keeps reverting back even though it seemingly accepts my changes), I clicked help on the bottom of the Facebook homepage. When the FAQ’s didn’t help, I clicked […]
