An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
Manufacturers face a number of unique challenges when it comes to their websites. There are factors that typically make manufacturing websites different, such as B2B ecommerce, or dealer and distributor models. Manufacturing websites, perhaps more than sites in any other industry, serve as a critical piece of your buyer’s journey. No one is a better authority […]
Kula Partners—a digital firm based in Halifax, Nova Scotia, Canada and serving manufacturing clients across North America—has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers. The Kula Ring features conversations with top manufacturing executives from across the continent. Focusing on marketing, sales, and business development, the podcast seeks to uncover […]
“We’re taking an API approach and working more with our partners who want to go there.” That was the quote that stuck with me after listening to a senior marketing executive from Schneider Electric a few weeks back. I had been in Chicago for three days, participating in a panel discussion and taking in a […]
For international manufacturers, websites are a critical piece of your buyers’ journey and are instrumental to your global marketing efforts. By taking these 20 actionable considerations into account, you can create a high-performing website that helps you sell more and work smarter. Watch the on-demand webinar today.
Manufacturing marketers working with a distributor or dealer network face unique challenges. Among them is that sinking feeling of frustration we can have as marketers when we know we’re generating leads, but we’re unsure of how they’re being managed after we send them into the dealer network. Too often, when we think about accountability in […]
TL;DR—Focus your marketing by targeting it to those members of the B2B buying committee who are Active Buyers and have a role in saying Yes. A few weeks ago we talked about the need to focus your marketing efforts. In the process, we talked about Active Buyers. Let’s unpack that a bit further. There are several […]
Who are we creating for? It’s the question that smart marketers ask before beginning almost anything—from strategy development to website redesigns. And while Buyer Personas are more commonplace now as a tool marketers use in answering this question, nowadays, the answer is a bit more complex than it used to be. We know the B2B […]
Whether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly vetting everyone in almost real time, there will come a time when the marketing-to-sales transition happens. And from there, the next step is for someone to make direct contact with the prospect. It’s at this moment […]
I played basketball as a kid. And from a young age, I remember my coach always stressing the fundamentals: set shot, layup, dribbling, bounce pass, etc. Get the basics right, and expand from there. He hated the fade away jump shot… he would yell: “Too complicated, stick to the basics!”. He was right. Here’s the […]
