Top Manufacturing Executives Talk Digital Transformation on New Marketing Podcast


Kula Partners—a digital firm based in Halifax, Nova Scotia, Canada and serving manufacturing clients across North America—has launched The Kula Ring: a podcast made for manufacturing marketers by manufacturing marketers.

The Kula Ring features conversations with top manufacturing executives from across the continent. Focusing on marketing, sales, and business development, the podcast seeks to uncover actionable advice for listeners while painting a forward-looking view of the manufacturing industry as it undergoes rapid digital transformation. Hosted by Kula Partners Principals Carman Pirie and Jeff White, The Kula Ring is essential listening for manufacturers and distributors who want to grow their digital presence and compete online.

“Our mission with the podcast is to provide manufacturing marketers with insights that help them—and thus, the industry—grow,” says Pirie. “Our guests come from the front lines of digital transformation within leading manufacturing and distributor organizations. We hope to showcase their thinking and provide our listeners with perspectives on the state of manufacturing marketing today and where it’s headed next.”

To date, guests of The Kula Ring include Monique Elliott, former CMO of GE Industrial Solutions; Chris Schmitt, Senior Director of Strategic Development at the National Association of Manufacturers; Jeff Smeltzer, Marketing and Communications Lead of MetOcean Telematics; and Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B; among others.

“With the pace of change in the industry—and the growing role of digital not just in the way we produce, but the way we market ourselves—it’s both an exciting and challenging time to be a manufacturing marketer,” says Jeff Smeltzer of MetOcean. “The Kula Ring provides a platform for important conversations which underscore the common challenges and shared experiences of marketers leading the charge toward digital transformation within our respective organizations.”

For more information about The Kula Ring along with links to listen and subscribe to the podcast, visit


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