An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
Is your B2B manufacturer’s marketing and sales strategy shaped by “The Funnel”? The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and […]
This article was originally published on the Gardner Business Media Marketing Blog. Attending and sponsoring trade shows and other events has been an effective marketing tactic for manufacturers for a long time. These events give you the opportunity to meet new contacts, generate leads, engage with the industry, and put your brand’s best foot forward. However, […]
Happening September 16-18, 2019 in Chicago, Illinois, ManufacturED is the Manufacturers Alliance for Productivity and Innovation (MAPI)’s premier event—designed to inspire strategic thinking about what it means for manufacturers to thrive in today’s digitally connected world. The Kula Ring podcast is pleased to be the official Media Sponsor of ManufacturED 2019. Hosts and Kula Partners cofounders Carman Pirie and Jeff W. […]
Halifax-based digital agency Kula Partners today announced the release of Synchrostack, a proprietary integration platform which helps businesses using WooCommerce—the most popular ecommerce platform on the web—connect ecommerce with their entire tech stack. Synchrostack is marketed beyond Kula Partners’ manufacturing focus and is borne out of the demand for savvy ecommerce businesses to be able […]
You wouldn’t build an office building without making it accessible to those with disabilities, your website should be no different. Learn the best practices on how to make your website more accessible to those with disabilities and avoid costly accessibility lawsuits.
Trade shows are often a fundamental part of the marketing and sales mix for B2B manufacturers. However, very few manufacturers are accurately tracking the ROI of their trade show efforts. This playbook details the proven process for making your trade show and event appearances more measurable and conversion-focused.
I’ll start with a question: do you know if your website can easily be accessed and used by someone with a disability? Many marketers don’t know that guidelines exist for developing an accessible website, let alone that if their website is not designed and maintained to be accessible by people with disabilities, that they’re actually […]
This article was originally published on the Gardner Business Media Marketing Blog. There is one common brand positioning trap that captures more manufacturers than any other. In fact, the trap is so commonplace that many actually believe it is folly to not fall into it. Ask most manufacturers to define what sets them apart from their competitors, and […]
