Increasing Reach Through Strong Brand Identity
Featuring Kimberly Day, Director, Marketing & Communications at Finish Thompson
March 19, 2024
Kimberly Day is on our show this week talking about how she moved Finish Thompson, a family-run company, from advertising in trade publications to more of a brand focus, a decision that has fostered growth and recognition in just seven months. Kimberly brings insights from a broad career in many marketing and communication verticals. Finish Thompson is a highly technical, engineering-focused brand that Kimberly is making accessible to all who may need to employ their pumps and services.
Fostering Innovation, Incrementally and Radically
Featuring John Patrin
March 5, 2024
John Patrin joins us to discuss innovation within your organization. For the last five years, John was the head of innovation at DuPont, where he oversaw continued innovation in a Fortune 100 company already known for innovating. We discuss the incremental product innovations that most companies pursue while also getting a glimpse at larger-scale innovations that can affect business models and service offerings.
Competing Against Larger Brands By Choosing Not to Compete
Featuring Scott Vosburgh, Marketing Director at Sierra Olympia Technologies
February 6, 2024
Scott Vosburgh joins The Kula Ring this week to discuss how Sierra Olympia Technologies is facing down much larger competition. Through marketing products that the competition isn’t. Ensuring their online presence is as clean and high-performing as possible. While also keeping an eye on where the big guns in the space are ranking and finding success in online markets to capitalize for themselves.
Weighing the Benefits of Using Agile Project Management for Marketing
Featuring Carman Pirie and Jeff White, Principals at Kula Partners
December 19, 2023
Over the Holiday season, The Kula Ring is bringing you a few conversations between Jeff and Carman, the hosts of The Kula Ring and founders at Kula Partners. Agile Project Management is not something that typically comes to mind when discussing marketing. But, when clients discover that is how we manage marketing work at Kula Partners, Jeff and Carman often find themselves answering curious questions about it. In this episode of The Kula Ring, we discuss what Agile is and share how our experience can help manufacturing marketers weigh the benefits and barriers of implementing the project management style. Please enjoy and Happy Holidays!
How a Manufacturer Made Video Its Biggest Marketing Tool
Featuring Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions.
October 24, 2023
We are pleased to republish this episode with Allison Wagner. The topic is even more present for a lot of manufacturers.| Video marketing is not new, but many B2B manufacturers are still searching for a strategy. In this episode of The Kula Ring, Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions, shares how she helped make video the company’s biggest marketing tool. She talks about the resourcing effort, why video is important for manufacturers to invest in, and how Morrison leverages video content to help prospects envision how to use their solution.
Creating Marketing for Those Secluded by Necessity
Featuring Mike McCormack, VP of Marketing and Strategy, Appleton Group
October 17, 2023
On The Kula Ring we love a niche market. The varied and interesting challenges that marketers face in these highly specialized markets never ceases to amaze. This week we are joined by one such marketer. Mike McCormack is the VP of Marketing and Strategy with the Appleton Group, a division of Emerson. Mike and his team market to customers that are secluded, both physically and technologically; within business infrastructures where internet connectivity may not be allowed for safety. It is an exciting conversation with unique hurdles that Mike and Appleton have had to overcome. You have internet though, because you’re reading this. So get listening, you won’t be disappointed.