The Evolution of Marketing in Manufacturing: A Data-Driven Approach
Featuring Cory Kniepp, Director, Strategic Planning & Marketing Operations at Nidec Motor Corporation
July 2, 2024
This week, The Kula Ring is diving into transforming marketing operations with Cory Kniepp, Director of Strategic Planning and Marketing Operations at Nidec Motor Corporation. We look at how industrial manufacturers are leveraging data-driven insights and AI to revolutionize marketing strategies, bridging the gap between B2B and B2C marketing approaches. We explore the journey from traditional marketing services to advanced marketing operations and the pivotal role of technology and AI in those efforts.
Looking at What’s Next for Packaging and Sustainability
Featuring Stephen Clysdale, Director of Marketing at Taylor
June 25, 2024
This week The Kula Ring returns to the world of packaging. We are talking to Stephen Clysdale a self-proclaimed “packaging nerd” and a man who has his pulse on the recent developments in packaging technology. We break down some of the work that is going into packaging sustainability and the innovations that are around the corner. This is a great conversation that any manufacturer that uses packaging can learn something from.
New Marketing Technology for Established B2B Manufacturers
Featuring Matt Lukens, Marketing Director at Flex Interconnect Technologies
June 18, 2024
This week on the show we are talking about bringing an organization up to speed with organizational marketing and sales alignment. We met with Matt Lukens who has brought his wealth of experience from working with larger on-demand manufacturers to Flex Interconnect Technologies to revolutionize their marketing prowess. We discuss the technology that he is implementing as well as the changes to framing and thinking about customer retention and increased revenue.
Going “All-In” on Your Marketing Team
Featuring Thomas Lewis, Marketing Professional with 28 years of experience.
June 11, 2024
This week The Kula Ring is featuring Thomas Lewis, a marketing expert with 28 years of experience in the semiconductor industry. Thomas chats with Jeff and Carman about his philosophy on what makes an effective, well-aligned marketing team, making sure that transparent communication and cross-organizational buy-in are achieved and fostered. We get into the nitty-gritty of how he creates this atmosphere and the things to avoid when actioning this plan for your organization.
Harnessing Agility and Education to Market a New Brand
Featuring Jillian Childs, VP of Marketing at Turntide Technologies
May 14, 2024
This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands.
How to Really Align Sales and Marketing
Featuring Jennifer Sunshine, VP of Marketing & Founder at Sunshine Digital Consulting
April 30, 2024
On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity.