Episode 287

Harnessing Agility and Education to Market a New Brand

Jillian Childs

Featuring Jillian Childs, VP of Marketing at Turntide Technologies

May 14, 2024

This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands.

Episode 285

How to Really Align Sales and Marketing

Jennifer Sunshine

Featuring Jennifer Sunshine, VP of Marketing & Founder at Sunshine Digital Consulting

April 30, 2024

On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity.

Episode 284

International Marketing and Staying Ahead of Technology

Abby Guo

Featuring Abby Guo, Marketing Director

April 23, 2024

Abby Guo joins The Kula Ring this week to discuss how she has created global marketing strategies for highly technical AI-driven products. We talk about setting yourself apart in the world of AI-driven startups. We also chat about staying at the forefront of technological changes and how important that is. This is an illuminating conversation featuring a topic that has everyone buzzing, AI.

Episode 283

Gaining Marketing Strength Through Partnerships

Wayne Thompson

Featuring Wayne Thompson, Director of Marketing and Partnerships at Pineberry Manufacturing.

April 16, 2024

Wayne Thompson of Pineberry Manufacturing joins the show this week to discuss the increased engagement they have garnered through closer collaboration and partnerships with their suppliers and adjacent businesses. We break down how to get started with an initiative like this and some of the pitfalls to avoid.

Episode 280

Bringing Marketing to a Manufacturing Sales Rep Company

Zak Nelson

Featuring Zak Nelson, Director of Marketing and Business Development at ArKco Sales, Inc.

March 26, 2024

In this episode, we sit down with Zak Nelson. Zak talks with us about ArKco Sales’ move to having an in-house marketing asset. ArKco saw that the landscape for manufacturing sales rep companies is changing. Zak is ArKco’s answer to this evolving situation. He walks us through the changes they have implemented and how their sales reps have taken to having new branding and collateral. This is a great episode to see how you can utilize new marketing strategies in any field.

Episode 276

Creating Efficacy Through Proper Analytics

Robby Berthume

Featuring Robby Berthume, Head of Marketing at Digitize Designs

February 27, 2024

Robby Berthume, Head of Marketing at Digitize Designs is on the show this week. Robby shares some of the expertise that he has honed throughout his varied career. We talk about the need for implementing good measurement through strong metrics to ensure your marketing efforts are effective. He also shares some good advice on staying excited and keeping some personality in your corporate brand.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.