Finding Your Superpower: Simplicity and Clarity in Complex Markets
![Allison Myers](https://kulapartners.b-cdn.net/wp-content/uploads/2024/07/Allison_Myers_Headshot-1-300x300.webp?x66589)
Featuring Allison Myers, Director of Marketing & Communications at Fives Intralogistics
July 23, 2024
This week The Kula Ring is sitting down with Allison Myers from Fives Intralogistics, she shares her unique insights on transforming complex challenges into clear, actionable strategies. Discover the nuances of modern B2B manufacturing marketing and how you can still use some of the methods marketers used before social media overran our lives.
![Fives Logo](https://kulapartners.b-cdn.net/wp-content/uploads/2024/07/Fives_logo.webp?x66589)
Build a Manufacturing Brand Through Social Media
![Jim Cahill](https://kulapartners.b-cdn.net/wp-content/uploads/2021/10/admin-ajax-7.png?x66589)
Featuring Jim Cahill, Chief Blogger and Head of Social Marketing at Emerson Automation Solutions
July 16, 2024
On the Kula Ring podcast this week, we had the opportunity to speak with Jim Cahill, the Chief Blogger and the Head of Social Marketing at Emerson Automation Solutions. Since 2006, Jim has been cultivating Emerson’s social media presence and digital brand. Over his 33-year career at the company, Jim has witnessed a lot of change in marketing, starting with the introduction of internet marketing in the mid-90s, ‘Web 2.0’, and most recently how the pandemic shook up the marketing industry as a whole. Listen to Jim as he shares his industry knowledge on the best social media tactics that manufacturing marketers can implement to build connections with their audience and create social media content that drives sales.
![Emerson Logo](https://kulapartners.b-cdn.net/wp-content/uploads/2023/03/Emerson-Logo-Twitter-400x400-1-300x300-1.jpg?x66589)
Looking at What’s Next for Packaging and Sustainability
![Stephen Clysdale](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/Stephen-Portrait-Sept-2019-001-300x200.jpg?x66589)
Featuring Stephen Clysdale, Director of Marketing at Taylor
June 25, 2024
This week The Kula Ring returns to the world of packaging. We are talking to Stephen Clysdale a self-proclaimed “packaging nerd” and a man who has his pulse on the recent developments in packaging technology. We break down some of the work that is going into packaging sustainability and the innovations that are around the corner. This is a great conversation that any manufacturer that uses packaging can learn something from.
![Taylor Logo](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/TAYLOR-Prime-Labels-Packaging_blk-.png?x66589)
New Marketing Technology for Established B2B Manufacturers
![Matt Lukens](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/DSC3460-200x300.jpeg?x66589)
Featuring Matt Lukens, Marketing Director at Flex Interconnect Technologies
June 18, 2024
This week on the show we are talking about bringing an organization up to speed with organizational marketing and sales alignment. We met with Matt Lukens who has brought his wealth of experience from working with larger on-demand manufacturers to Flex Interconnect Technologies to revolutionize their marketing prowess. We discuss the technology that he is implementing as well as the changes to framing and thinking about customer retention and increased revenue.
![Flex interconnect Technologies Logo](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/flex_interconnect_technologies_logo.jpeg?x66589)
Going “All-In” on Your Marketing Team
![Thomas Lewis](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/businessprofile-300x225.jpg?x66589)
Featuring Thomas Lewis, Marketing Professional with 28 years of experience.
June 11, 2024
This week The Kula Ring is featuring Thomas Lewis, a marketing expert with 28 years of experience in the semiconductor industry. Thomas chats with Jeff and Carman about his philosophy on what makes an effective, well-aligned marketing team, making sure that transparent communication and cross-organizational buy-in are achieved and fostered. We get into the nitty-gritty of how he creates this atmosphere and the things to avoid when actioning this plan for your organization.
![All In logo](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/AllIn-Logo.png?x66589)
Big Bets and Lessons Learned
![Pierre Tannoux](https://kulapartners.b-cdn.net/wp-content/uploads/2024/06/profile-pic-final-200x300.jpeg?x66589)
Featuring Pierre Tannoux, Vice President of Marketing, CX Digital Transformation
June 4, 2024
The Kula Ring is joined by Pierre Tannoux this week. Pierre has worked with some incredible B2B and B2C manufacturing organizations in his career and he sits down with us this week to share some of what he has learned. We talk about big bets, those marketing strategy moves where you put all the chips on the line. We also talk about the pitfalls of pilot programs and how to avoid them. This episode is fantastic and includes The Super Bowl and Carman threatening to make the episode three hours long because he is so excited about what our guest brings to the conversation.