Gaining Marketing Strength Through Partnerships
Featuring Wayne Thompson, Director of Marketing and Partnerships at Pineberry Manufacturing.
April 16, 2024
Wayne Thompson of Pineberry Manufacturing joins the show this week to discuss the increased engagement they have garnered through closer collaboration and partnerships with their suppliers and adjacent businesses. We break down how to get started with an initiative like this and some of the pitfalls to avoid.
Bringing Marketing to a Manufacturing Sales Rep Company
Featuring Zak Nelson, Director of Marketing and Business Development at ArKco Sales, Inc.
March 26, 2024
In this episode, we sit down with Zak Nelson. Zak talks with us about ArKco Sales’ move to having an in-house marketing asset. ArKco saw that the landscape for manufacturing sales rep companies is changing. Zak is ArKco’s answer to this evolving situation. He walks us through the changes they have implemented and how their sales reps have taken to having new branding and collateral. This is a great episode to see how you can utilize new marketing strategies in any field.
Creating Efficacy Through Proper Analytics
Featuring Robby Berthume, Head of Marketing at Digitize Designs
February 27, 2024
Robby Berthume, Head of Marketing at Digitize Designs is on the show this week. Robby shares some of the expertise that he has honed throughout his varied career. We talk about the need for implementing good measurement through strong metrics to ensure your marketing efforts are effective. He also shares some good advice on staying excited and keeping some personality in your corporate brand.
Managing Dramatically Enhanced Lead Generation
Featuring Brian Critchfield, VP of Global Marketing at Airgain
February 20, 2024
So, you are a rockstar marketer (obviously) and you have increased incoming leads in a major way. What now? How do you manage that growth, that success? Brian Critchfield of Airgain is on the show this week giving us some insight into managing phenomenal growth (like 12x growth). We talk about helping the sales team with new leads at different stages of the funnel. Managing the huge uptick in data to sift through. And, how to keep everyone on the team engaged and driving the common goal forward.
Concrete Marketing Strategies and Transparent Communication Advice for B2B Manufacturers
Featuring Sherry Chapman, VP of Marketing at Fortera
February 13, 2024
Sherry Chapman the VP of Marketing at Fortera, joins The Kula Ring this week. Sherry illuminates what Fortera, a green cement start-up, is working on; Building partnerships with counterparts in the industry, and drawing new road maps for economic development, for products that are yet to hit the market. This is a fantastic chat about green industry.
A Water Treatment Marketer and Top of the Funnel Content Marketing
Featuring Jim Lauria, VP of Sales & Marketing for Mazzei Injector Company
January 30, 2024
Jim Lauria is here to talk about some strategies that have worked well for him and Mazzei around content creation and marketing. Adding value to not only his own company but to Mazzei’s partners as well. Jim brings a ton of knowledge and experience on what content looks like done right, and how an AI will never replace the human touch.