Episode 288

The Contrast in Marketing Across Cultures

Sandra Babic

Featuring Sandra Babic, Director of Marketing Americas at ebm-papst Inc.

May 21, 2024

This week on The Kula Ring, we’re exploring how culture influences the marketing strategies of international brands. Sandra Babic joins us to share some of her experience transitioning from Germany to start marketing a German brand here in North America. We discuss the differences in sustainability, messaging and relationship building. Finally, we discuss the regionality that exists here in the U.S. and Canada, these incredibly large nations.

Episode 286

Using Internal Communication to Drive Enterprise Alignment

Tom Kehoe

Featuring Tom Kehoe, Head of Creative Services and Digital Communications

May 7, 2024

The Kula Ring is turning its focus to internal communications this week. We are sitting down with the great Tom Kehoe. Tom has brought a collection of expertise from his varied career in marketing and production to the internal comms team at his organization which has fostered growth, greater alignment and transparency across the enterprise. Tom walks us through the birth of some of these initiatives and how being proactive in your problem-solving is key to success.

Episode 281

Bringing Beauty to Industrial Manufacturing Marketing

Herbert Staten Jr.

Featuring Herbert Staten Jr., Marketing Director at MBC Aerosol Filling Machinery

April 2, 2024

Herbert Staten Jr. joins The Kula Ring this week to talk about highlighting the beauty of the product you manufacture. Herbert discusses how he considers emotion and personal engagement when developing marketing strategies in industrial manufacturing. We also discuss the potential for vertical differentiation in social media platforms. This fantastic chat offers a refreshing approach to industrial B2B marketing.

Episode 279

Increasing Reach Through Strong Brand Identity

Kimberly Day `

Featuring Kimberly Day, Director, Marketing & Communications at Finish Thompson

March 19, 2024

Kimberly Day is on our show this week talking about how she moved Finish Thompson, a family-run company, from advertising in trade publications to more of a brand focus, a decision that has fostered growth and recognition in just seven months. Kimberly brings insights from a broad career in many marketing and communication verticals. Finish Thompson is a highly technical, engineering-focused brand that Kimberly is making accessible to all who may need to employ their pumps and services.

Episode 276

Creating Efficacy Through Proper Analytics

Robby Berthume

Featuring Robby Berthume, Head of Marketing at Digitize Designs

February 27, 2024

Robby Berthume, Head of Marketing at Digitize Designs is on the show this week. Robby shares some of the expertise that he has honed throughout his varied career. We talk about the need for implementing good measurement through strong metrics to ensure your marketing efforts are effective. He also shares some good advice on staying excited and keeping some personality in your corporate brand.

Episode 273

Competing Against Larger Brands By Choosing Not to Compete

Scott Vosburgh

Featuring Scott Vosburgh, Marketing Director at Sierra Olympia Technologies

February 6, 2024

Scott Vosburgh joins The Kula Ring this week to discuss how Sierra Olympia Technologies is facing down much larger competition. Through marketing products that the competition isn’t. Ensuring their online presence is as clean and high-performing as possible. While also keeping an eye on where the big guns in the space are ranking and finding success in online markets to capitalize for themselves.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.