Best Practices for Globally-Coordinated Manufacturing Marketing and Sales

Featuring Ashley Riley, the Director of Global Marketing Campaigns and Content at Nilfisk.
September 5, 2023
In this week’s episode of The Summer Spotlight Series, we look back on our conversation with Ashley Riley. We talked about the power of process and alignment, specifically referencing the RACI setup to keep team members informed and accountable on where they fit into the organization. She dove deeper to talk about how she kept her workforce connected through the power of technology, process automation, and systems to give her team the tools they need to thrive.

Stay Competitive with Asymmetric Marketing Strategies

Featuring David Koerner, VP of Global Marketing for 75F
August 22, 2023
Using asymmetric marketing can help you stay agile in a highly competitive market, says David Koerner, the VP of Global Marketing for 75F. He and his team have found success by applying an asymmetric lens to their marketing efforts to attract and convert their customers. David believes that marketers need to think outside the box—he talks about examples from Burger King, Five Guys, and Southwest Airlines, where they targeted their audiences in unconventional ways to stay ahead of the competition. Hear more from David Koerner on this episode of The Kula Ring.

Adapting to Rapid Market Expansion with Strategic Content Marketing

Featuring Paul Dailey, Director of Product and Market Strategy at Outback Power.
August 8, 2023
This week on the Summer Spotlight Series, We are looking back on our conversation with Paul Dailey. While Paul was at Outback Power he was at the helm of transitioning to new technologies and growing their available market. Paul shares some fantastic insight on marketing in a growing industry and establishing a value proposition as customers’ options expand. This was a great chat and we are so pleased to bring it back to our listeners.

OKR Alignment is Critical for Successful Marketing Strategies

Featuring Matt Canter, the Director of Marketing at Greenfield Global.
August 1, 2023
This week in the Summer Spotlight Series, we are shining our light on Matt Canter and the wonderful conversation we had with him! We talked about objectives and key results methodology he used while at Greenfield Global. With Matt’s diverse background we get a well rounded look at the methods he describes. Utilizing automation and efficient systems with deep organizational alignment, Matt shares his successes. Whether you heard it then or it is new, you can learn something from this chat!

Last Longer, Go Farther: Creating Win-Win Scenarios Through Education

Featuring Mike Donley, VP of Marketing with Setco
July 4, 2023
Mike Donley of Setco joined us on the show this week. We talked about intensely precise machinery and how He and Setco are developing conversations about keeping them very precise for a very long time. Can education around handling and caring for your parts to get the maximum life out of them create sales opportunities? We conclude, yeah, it can! We also chat about diversifying content through video production. And, Jeff gets to complain about audio quality (his favourite).

Sweat Equity: Driving Employment and Marketing Through Tales from the Shop Floor

Featuring Stephanie Austin, Director of Marketing at Zentech Manufacturing.
June 27, 2023
This week on the show we are talking to Stephanie Austin from Zentech Manufacturing. She has just begun a journey of illuminating the manufacturing world to those outside of it. Through talking to people on the manufacturing floor she is telling the story of modern manufacturing for prospective employees and customers alike. This is a cool approach and we are lucky enough to be a part of the conversation early.
