Episode 265

Being a Value-Added Product in a Commodity World

Matthew Seymour

Featuring Matthew Seymour, Vice President of Marketing at Hyperion

December 12, 2023

This week The Kula Ring is looking into something that a lot of manufacturing marketers think is a bad word: commoditization. Matthew Seymour of Hyperion Materials & Technologies is joining us this week to breakdown how he has tackled this issue. We get into a few tactics that have proven fruitful for Hyperion in dealing with a post-commodity world. We look at capitalizing on your value added products while still addressing buyers who are increasingly used to a commodity buying experience.

Episode 260

The Cost of Sustainability: From Consumer to Legislator

Jonathan Quinn

Featuring Jonathan Quinn, Vice President of Marketing and Sustainability at Accredo Packaging.

November 7, 2023

Jonathan Quinn from Accredo Packaging is on the show this week talking with us about packaging, sustainable packaging. We peel back the layers, as Carman says, on some of the challenges around being sustainable in an industry that is so front and center in the conversation around sustainable practices. Jonathan is a super knowledgeable guy who has been around packaging for, quite literally, his whole life. He has talked to lawmakers and focussed on what consumers truly hold dear. This episode is jam packed with information.

Episode 253

Maximizing Google Ads Potential for B2B Manufacturers

Floyd Blaikie

Featuring Floyd Blaikie, Director of Strategy at Kula Partners.

September 19, 2023

The Kula Ring is back! This week we have the distinct pleasure of talking with Floyd Blaikie. Floyd is the Director of Strategy here at Kula Partners. She has been working on literally writing the playbook on Google Ads recently and we took this opportunity to sit down with her and pick her brain on the nuance of this ubiquitous medium. We cover some of the pitfalls that B2B Manufacturers face in a PPC system that is biased toward B2C with shorter sales cycles than most manufacturers are accustomed to. You are going to want a notebook for this one.

Episode 219

How Manufacturing Marketers Can Prepare for GA4

Justin Rinaldi

Featuring Justin Rinaldi, Marketing Director at Safety Speed

January 24, 2023

In this episode of The Kula Ring, Justin Rinaldi from Safety Speed Manufacturing discusses the impact of switching from Universal Analytics to Google Analytics 4, how to help ease that transition, and ways to adapt to increased privacy regulations.

Episode 217

How Ecommerce Can Enhance Customer Service & Increase Sales

Murray Bain

Featuring Murray Bain, VP of Marketing at Stanpac

January 10, 2023

In this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales.

Episode 213

Golden Opportunities in eCommerce for Manufacturers

Curt Anderson

Featuring Curt Anderson, B2BTail

December 6, 2022

eCommerce expert, Curt Anderson from B2Btail, discusses common challenges manufacturers face when it comes to launching an online store, how to best overcome those challenges to boost online sales, and why certain manufacturers can gain a competitive advantage by simply selling online.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.