Episode 296

Build a Manufacturing Brand Through Social Media

Jim Cahill

Featuring Jim Cahill, Chief Blogger and Head of Social Marketing at Emerson Automation Solutions

July 16, 2024

On the Kula Ring podcast this week, we had the opportunity to speak with Jim Cahill, the Chief Blogger and the Head of Social Marketing at Emerson Automation Solutions. Since 2006, Jim has been cultivating Emerson’s social media presence and digital brand. Over his 33-year career at the company, Jim has witnessed a lot of change in marketing, starting with the introduction of internet marketing in the mid-90s, ‘Web 2.0’, and most recently how the pandemic shook up the marketing industry as a whole. Listen to Jim as he shares his industry knowledge on the best social media tactics that manufacturing marketers can implement to build connections with their audience and create social media content that drives sales.

Episode 295

Beyond Conversion Rate Optimization: The Art of Digital Experience

Jon MacDonald

Featuring Jon MacDonald, President and Founder of The Good and author of Behind the Click

July 9, 2024

The Kula Ring this week is digging into digital journey optimization with Jon MacDonald, founder of The Good. Jon shares insights from his extensive experience helping brands like Nike and Xerox improve user experiences and conversions. Discover how understanding consumer psychology and optimizing digital touchpoints can transform your approach to marketing and sales in the manufacturing sector.

You can find his new book, Behind the Click, here: thegood.com/behind-the-click/

Episode 293

Looking at What’s Next for Packaging and Sustainability

Stephen Clysdale

Featuring Stephen Clysdale, Director of Marketing at Taylor

June 25, 2024

This week The Kula Ring returns to the world of packaging. We are talking to Stephen Clysdale a self-proclaimed “packaging nerd” and a man who has his pulse on the recent developments in packaging technology. We break down some of the work that is going into packaging sustainability and the innovations that are around the corner. This is a great conversation that any manufacturer that uses packaging can learn something from.

Episode 290

Big Bets and Lessons Learned

Pierre Tannoux

Featuring Pierre Tannoux, Vice President of Marketing, CX Digital Transformation

June 4, 2024

The Kula Ring is joined by Pierre Tannoux this week. Pierre has worked with some incredible B2B and B2C manufacturing organizations in his career and he sits down with us this week to share some of what he has learned. We talk about big bets, those marketing strategy moves where you put all the chips on the line. We also talk about the pitfalls of pilot programs and how to avoid them. This episode is fantastic and includes The Super Bowl and Carman threatening to make the episode three hours long because he is so excited about what our guest brings to the conversation.

Episode 288

The Contrast in Marketing Across Cultures

Sandra Babic

Featuring Sandra Babic, Director of Marketing Americas at ebm-papst Inc.

May 21, 2024

This week on The Kula Ring, we’re exploring how culture influences the marketing strategies of international brands. Sandra Babic joins us to share some of her experience transitioning from Germany to start marketing a German brand here in North America. We discuss the differences in sustainability, messaging and relationship building. Finally, we discuss the regionality that exists here in the U.S. and Canada, these incredibly large nations.

Episode 285

How to Really Align Sales and Marketing

Jennifer Sunshine

Featuring Jennifer Sunshine, VP of Marketing & Founder at Sunshine Digital Consulting

April 30, 2024

On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.