In this episode of The Kula Ring, Alec Graham, Marketing Manager at LEL Critical, shares a provocative take on what marketing can and should be within industrial manufacturing.
Alec explores why marketers must act as the voice of the customer inside the business, how empathy-driven systems can create better outcomes for both users and employees, and why not everything should be measured in a straight line. From customer service gaps to probabilistic strategy, Alec invites listeners to reconsider where the real value of marketing lies: in creating meaningful, lasting experiences that go beyond transactions.

Dive into this episode of The Kula Ring with Sean Momsen, VP of Business Development and Marketing at Evology Manufacturing. We discuss the secrets behind rapid manufacturing and how speed can revolutionize the customer experience.

Sean shares his unique journey from aspiring car designer to leading a company that values your time as much as top-notch quality. Learn how Evology utilizes cutting-edge tech to deliver unparalleled service and projects on schedule while never losing sight of the human element. product development, or just fascinated by innovation and efficiency, this episode is a must-listen!

In this episode of The Kula Ring, Casey Cheshire introduces the concept of “Disconnected Marketing,” the slow, creeping separation between marketers and their customers caused by over-reliance on tech and automation. Casey shares how launching a podcast helped him reverse that disconnect by creating real, human connections with customers, starting relationships with generosity rather than a sales pitch.
Alongside hosts Carman Pirie and Jeff White, Casey explores the importance of knowing your customers by name, and even more critically, understanding their real pains and challenges. They discuss how podcasting serves as a powerful tool to foster reciprocity, build authentic relationships, and bring marketing teams back to their foundational role as the voice of the customer.
For B2B manufacturing and beyond, this conversation is packed with insights on how marketers can reconnect with the people they serve and create genuine growth opportunities.

Bringing a new product to market is no small feat, especially in the B2B manufacturing space, where development cycles are long and expectations are high. In this episode of The Kula Ring, Stu Accola shares his expertise on the nuances of successful product launches, from crafting an effective go-to-market strategy to aligning marketing and sales teams for maximum impact.
He breaks down the critical differences between a business case and a go-to-market plan, the importance of customer involvement in product development, and why proof points are often overlooked but essential for building credibility.
Whether you’re launching into an existing category or creating demand for something entirely new, Stu’s insights will help manufacturing marketers refine their approach and drive greater success.

In this episode of The Kula Ring, we sit down with Fuad Hasanovic, Director of Marketing at Kamps Pallets, to uncover the fascinating world of pallet recycling, supply chain optimization, and sustainability. Kamps Pallets has evolved from a small operation retrieving discarded pallets to a nationwide leader in comprehensive pallet lifecycle management. Fuad shares how the company has embraced innovation, from Total Pallet Management programs to data-driven supply chain strategies that help manufacturers reduce waste and lower costs.
We also explore how education plays a critical role in shifting the industry’s mindset from price to total cost, and why the future of pallets might just be a key indicator of economic health. Plus, a few fun stories—like Carman’s experience as a human forklift and Jeff’s childhood bike ramp experiments!

The world of 3D printing has seen vast changes in recent years. IP constraints on those early technologies lifted, and an explosion of offers and solutions hit the market, leading to the consolidation we are seeing in the industry today. But for Dani Mason and B9Creations success in this industry hasn’t been about outspending competition, it’s about out-listening them.

In this episode, Dani shares how B9 has built a competitive edge by prioritizing deep customer relationships over flashy R&D budgets. From customer-funded innovation to a structured voice-of-the-customer process, B9 integrates real-world feedback at every stage, ensuring products solve actual industry pain points.

Forget gimmicks and gift cards, this is a masterclass in authentic customer engagement.