Episode 179

How a Manufacturer Standardizes Product Data for CX

Cynthia Kellam

Featuring Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity.

April 12, 2022

How can manufacturers with various product portfolios gained from mergers and acquisitions ensure their products are discoverable both on their website and third party domains? In this episode of The Kula Ring, Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity, shares how customer experience research led her team to standardize product data in order to improve organic searchability.

Episode 177

Lessons from a Successful B2B Manufacturing Website Redesign

Christina Wegner

Featuring Christina Wegner, Vice President of Marketing at The Vollrath Company

March 29, 2022

Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.

Episode 141

Musings on Design, UX, User Testing, and Visitor Analysis

Craig Edis

Featuring Craig Edis, Creative Director at Kula Partners

July 13, 2021

Continuing our showcase of the Kula Partners team, Craig Edis, Creative Director, discusses the central role of design in modern marketing for manufacturers. Drawing on more than 17 years of experience, Craig shares insights about what goes into developing outstanding brands, why user testing and visitor analysis is so valuable, and how to always design with the end-user in mind.

Episode 79

Why Marketers Should Build Accessible Websites

Jeff White
Carman Pirie

Kula Ring hosts Jeff and Carman discuss integrating accessibility features into your website and how they harmonize with conversion goals.

April 14, 2020

Why do marketers avoid website accessibility considerations? In this episode of The Kula Ring, Jeff W. White talks about where marketers fall short when building websites and web content for all users, and how accessibility features and conversion goals can work together to build a good user experience.

Episode 78

Common Mistakes Marketers Make When Building Websites

Jeff W. White
Carman Pirie

Kula Ring hosts Jeff and Carman discuss factors that impact website design and common mistakes marketers and designers make when they build websites.

April 7, 2020

Websites that marketers and other stakeholders are being asked to create are more and more complex, and at the same time, generic templates are on the rise. On The Kula Ring, Jeff White talks to Carman Pirie about how marketers can move beyond the aesthetics of the web build to thinking holistically, considering how information is organized and ensuring it meets accessibility requirements.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.