Episode 281

Bringing Beauty to Industrial Manufacturing Marketing

Herbert Staten Jr.

Featuring Herbert Staten Jr., Marketing Director at MBC Aerosol Filling Machinery

April 2, 2024

Herbert Staten Jr. joins The Kula Ring this week to talk about highlighting the beauty of the product you manufacture. Herbert discusses how he considers emotion and personal engagement when developing marketing strategies in industrial manufacturing. We also discuss the potential for vertical differentiation in social media platforms. This fantastic chat offers a refreshing approach to industrial B2B marketing.

Episode 276

Creating Efficacy Through Proper Analytics

Robby Berthume

Featuring Robby Berthume, Head of Marketing at Digitize Designs

February 27, 2024

Robby Berthume, Head of Marketing at Digitize Designs is on the show this week. Robby shares some of the expertise that he has honed throughout his varied career. We talk about the need for implementing good measurement through strong metrics to ensure your marketing efforts are effective. He also shares some good advice on staying excited and keeping some personality in your corporate brand.

Episode 179

How a Manufacturer Standardizes Product Data for CX

Cynthia Kellam

Featuring Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity.

April 12, 2022

How can manufacturers with various product portfolios gained from mergers and acquisitions ensure their products are discoverable both on their website and third party domains? In this episode of The Kula Ring, Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity, shares how customer experience research led her team to standardize product data in order to improve organic searchability.

Episode 177

Lessons from a Successful B2B Manufacturing Website Redesign

Christina Wegner

Featuring Christina Wegner, Vice President of Marketing at The Vollrath Company

March 29, 2022

Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.

Episode 141

Musings on Design, UX, User Testing, and Visitor Analysis

Craig Edis

Featuring Craig Edis, Creative Director at Kula Partners

July 13, 2021

Continuing our showcase of the Kula Partners team, Craig Edis, Creative Director, discusses the central role of design in modern marketing for manufacturers. Drawing on more than 17 years of experience, Craig shares insights about what goes into developing outstanding brands, why user testing and visitor analysis is so valuable, and how to always design with the end-user in mind.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.