In this episode of The Kula Ring, Justin Rinaldi from Safety Speed Manufacturing discusses the impact of switching from Universal Analytics to Google Analytics 4, how to help ease that transition, and ways to adapt to increased privacy regulations.
Listen Now
In this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales.
Listen Now
eCommerce expert, Curt Anderson from B2Btail, discusses common challenges manufacturers face when it comes to launching an online store, how to best overcome those challenges to boost online sales, and why certain manufacturers can gain a competitive advantage by simply selling online.
Listen Now
Customer experience can define how your product is sold online. Mike Powers, Director of eCommerce and Digital at Alaska Rubber Group, explains how organizations can identify platforms for B2B functionality to make the customer research and buying experience a positive one. He explains the importance behind product data in online listings and how it correlates with more revenue in distribution channels. Mike Powers reveals how companies can incorporate strategy in eCommerce for their potential customers to discover product information for themselves.
Listen Now
Paying attention to how your product is sold online is only the starting point to creating a positive customer experience for E-commerce shoppers. Jacki Lutz, Head of Communications, Training and E-commerce, Aftermarket, at Sensata Technologies, explores the marketing strategy her team uses to develop messaging that resonates with customers across all E-commerce platforms. She reveals why helping customers sell Sensata products and upholding Sensata’s reputation for customer experience is important to her team.
Listen Now
Website transformations have helped manufacturers get more products online and seen by potential customers, but how do you form a lasting online presence with customers in 2022? Adam Krumbein, Marketing Director at Outward, shares his marketing expertise with us in today’s episode discussing how manufacturers can benefit from using E-commerce. We explore the advantages of connecting to your customers through E-commerce to elevate your brand and product awareness. Adam shares how E-commerce can help to differentiate your products from the competition and transform your marketing strategy.
Listen Now
How can manufacturers with various product portfolios gained from mergers and acquisitions ensure their products are discoverable both on their website and third party domains? In this episode of The Kula Ring, Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity, shares how customer experience research led her team to standardize product data in order to improve organic searchability.
Listen Now
Before diving headfirst into a website redesign project, what are the moving parts a B2B marketer or other internal stakeholders should consider? Christina Wegner, Vice President of Marketing for The Vollrath Company, joins Jeff and Carman on The Kula Ring to talk about building the right foundation for your manufacturing company’s website redesign. She talks about developing a “listen-first” approach by assembling a stakeholder team early on in order to identify redesign objectives from feedback across departments.
Listen Now
This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.
Listen Now
Brian Baker, the founder of DoDecaHedron Design is our most recent guest on The Kula Ring podcast. He’s worked in the travel industry, spending time at Travelocity, owned an agency, and now has found his way into the building materials industry.
In this episode, Brian shares how manufacturers should integrate digital marketing solutions into their business. He suggests they align their traditional marketing channels with digital strategies to optimize their brand’s reach which will, in turn, expand their customer base and increase their selling opportunities. Listen in as Brian dives deeper with specific examples of how he’s accomplished it in the past.
Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers. Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.
