Gaining Marketing Strength Through Partnerships
Featuring Wayne Thompson, Director of Marketing and Partnerships at Pineberry Manufacturing.
April 16, 2024
Wayne Thompson of Pineberry Manufacturing joins the show this week to discuss the increased engagement they have garnered through closer collaboration and partnerships with their suppliers and adjacent businesses. We break down how to get started with an initiative like this and some of the pitfalls to avoid.
Being a Value-Added Product in a Commodity World
Featuring Matthew Seymour, Vice President of Marketing at Hyperion
December 12, 2023
This week The Kula Ring is looking into something that a lot of manufacturing marketers think is a bad word: commoditization. Matthew Seymour of Hyperion Materials & Technologies is joining us this week to breakdown how he has tackled this issue. We get into a few tactics that have proven fruitful for Hyperion in dealing with a post-commodity world. We look at capitalizing on your value added products while still addressing buyers who are increasingly used to a commodity buying experience.
The Cost of Sustainability: From Consumer to Legislator
Featuring Jonathan Quinn, Vice President of Marketing and Sustainability at Accredo Packaging.
November 7, 2023
Jonathan Quinn from Accredo Packaging is on the show this week talking with us about packaging, sustainable packaging. We peel back the layers, as Carman says, on some of the challenges around being sustainable in an industry that is so front and center in the conversation around sustainable practices. Jonathan is a super knowledgeable guy who has been around packaging for, quite literally, his whole life. He has talked to lawmakers and focussed on what consumers truly hold dear. This episode is jam packed with information.
Maximizing Google Ads Potential for B2B Manufacturers
Featuring Floyd Blaikie, Director of Strategy at Kula Partners.
September 19, 2023
The Kula Ring is back! This week we have the distinct pleasure of talking with Floyd Blaikie. Floyd is the Director of Strategy here at Kula Partners. She has been working on literally writing the playbook on Google Ads recently and we took this opportunity to sit down with her and pick her brain on the nuance of this ubiquitous medium. We cover some of the pitfalls that B2B Manufacturers face in a PPC system that is biased toward B2C with shorter sales cycles than most manufacturers are accustomed to. You are going to want a notebook for this one.
How Manufacturing Marketers Can Prepare for GA4
Featuring Justin Rinaldi, Marketing Director at Safety Speed
January 24, 2023
In this episode of The Kula Ring, Justin Rinaldi from Safety Speed Manufacturing discusses the impact of switching from Universal Analytics to Google Analytics 4, how to help ease that transition, and ways to adapt to increased privacy regulations.
How Ecommerce Can Enhance Customer Service & Increase Sales
Featuring Murray Bain, VP of Marketing at Stanpac
January 10, 2023
In this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales.