Episode 270

The Road Show: Bringing Tactile in Person Marketing Back to B2B Manufacturers

Nick Baranowski

Featuring Nick Baranowski, Marketing Director at Keystone Technologies

January 16, 2024

Many aspects of our lives changed in the COVID era. B2B marketing was no different. This week we sat down with Nick Baranowski from Keystone Technologies to discuss how the pandemic era solutions have fueled huge success with mobile showrooms that now tour the US all year. This is a super cool idea and Nick shares some of the successes and pitfalls to avoid.

Episode 262

First Hand Experience: The What’s What of Manufacturing as a Younger Person

Hallie Haupt

Featuring Hallie Haupt, Director of Marketing at IQ Manufacturing

November 21, 2023

The Kula Ring has discussed staffing issues in B2B manufacturing quite a few times now. However, this week we are sitting down with Hallie Haupt from IQ Manufacturing, she walks us through what it really looks and feels like to be a young person in the B2B manufacturing space. She shares some insight on how IQ has been able to catch some fresh, young talent on their shop floor and some of the difficulties of dealing with some of that older workforce that is so prevalent in the manufacturing space.

Episode 261

Open the Door to Tomorrow: Thoughts on the Future of B2B Manufacturing

Taylor Smith

Featuring Taylor Smith, Technical Sales and Marketing at PSNERGY

November 14, 2023

Taylor Smith of PSNERGY is on the show this week having a chat with us about getting the next steps that manufacturing can take. We cover the harmonious nature of how sales and marketing can work together in the future. And also tackle some methods to get the youth of today and beyond invested in manufacturing in general. Taylor is a wonderful voice in the space and is bringing some fresh perspectives to us on The Kula Ring this week. Plus, we talk about bowling! Jeff and Carman tell us just how much they know about bowling, which isn’t a lot.

Episode 243

Paving the Way for More Women in Manufacturing

Meaghan Ziemba

Featuring Meaghan Ziemba from Mavens of Manufacturing

July 11, 2023

Kicking off the Summer Spotlight Series, we are going to feature Meaghan Ziemba. Her voice and presence is top tier, we loved talking to her then and are so happy to have her leading the charge in the Summer Spotlight Series. | Mavens of Manufacturing host Meaghan Ziemba started the live video broadcast series to help close the gender and skills gap in the manufacturing industry. The show is a place for women in the male-dominated industry to share their stories and support one another, as well as offer mentorship for women at the start of their careers. The Mavens community also works with the education system in the US to better inform young women and girls about manufacturing or engineering career pathways.

Episode 238

A Beautiful Marriage: Developing B2B and B2C Together

Andrew DeDonker

Featuring Andrew DeDonker, Director of Marketing at RAM Mounts.

June 6, 2023

Andrew DeDonker is on the show this week sharing how RAM Mounts has developed their marketing team and strategy. They have an in-house agency covering B2B and B2C. We breakdown how they take advantage of their brand recognition on the consumer side to fuel their B2B marketing efforts. Come on by and learn a thing or two about how to synergize your team and your marketing streams, we sure did!

Episode 206

Paving the Way for More Women in Manufacturing

Meaghan Ziemba

Featuring Meaghan Ziemba from Mavens of Manufacturing

October 18, 2022

Mavens of Manufacturing host Meaghan Ziemba started the live video broadcast series to help close the gender and skills gap in the manufacturing industry. The show is a place for women in the male-dominated industry to share their stories and support one another, as well as offer mentorship for women at the start of their careers. The Mavens community also works with the education system in the US to better inform young women and girls about manufacturing or engineering career pathways.

The Kula Ring is a podcast for manufacturing marketers who care about evolving their strategy to gain a competitive edge.

Listen to conversations with North America’s top manufacturing marketing executives and get actionable advice for success in a rapidly transforming industry.

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.

Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.