Selling the New Way: Modern Prospecting & Value Assets
In this episode of The Kula Ring, sales expert, keynote speaker, and author Shawn Casemore joins Jeff and Carman to explore how sales have fundamentally changed, especially in the manufacturing sector. Shawn breaks down why today’s buyers spend far more time researching independently, how little time salespeople actually get in the buying cycle, and what both sales and marketing teams must do to earn attention and trust.
He introduces his Unstoppable Sales Method and Prospecting System, explains the power of “value assets,” and shares practical strategies for connecting with modern buyers across multiple channels. From aligning sales and marketing to overcoming outdated sales habits, Shawn offers a clear roadmap for manufacturers looking to grow in today’s environment.
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Featuring
Shawn Casemore
Keynote Speaker, Sales Trainer & AuthorShawn is a sales expert and professional speaker who inspires his audiences to new levels of
sales performance, sharing insights and actionable takeaways that can be applied immediately.
He's the author of six commercially published books, including his most recent, The Sales
Multiplier Formula (2024), and The Unstoppable Sales Machine (2022) as well as his
forthcoming book The Unstoppable Sales SM Prospecting System (2025).
Having spoken professionally for over 15 years, Shawn consistently studies top sales performers,
sharing new insights on selling in today’s economy. His keynotes and programs enable his
audiences to create an environment of Unstoppable Sales SM .