Episode 189
Developing a Third-Party and Distribution Channel Ecommerce Strategy
Featuring Jacki Lutz, Global Head of Communication, Training and E-commerce, Aftermarket, at Sensata Technologies
Paying attention to how your product is sold online is only the starting point to creating a positive customer experience for E-commerce shoppers. Jacki Lutz, Head of Communications, Training and E-commerce, Aftermarket, at Sensata Technologies, explores the marketing strategy her team uses to develop messaging that resonates with customers across all E-commerce platforms. She reveals why helping customers sell Sensata products and upholding Sensata’s reputation for customer experience is important to her team.
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