The Kula Ring podcast is essential listening for manufacturing marketers who want to grow their digital presence and compete online.
Sponsored by Kula Partners—an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition—The Kula Ring podcast features conversations about marketing, sales, and technology with top manufacturing executives from across North America.
The Kula Ring podcast is co-hosted by Kula Partners principals, Carman Pirie and Jeff W. White, both of whom are frequently sought after for their digitally-focused B2B expertise. They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology.
Episode 39
Creating an Effective Sales Enablement Content Strategy
Featuring Sarah Carson, Director of Marketing at Rohrer
Sarah Carson from packaging design and manufacturing company, Rohrer, talks about bringing together marketing and sales teams from two organizations, building in-house capabilities, and her approach to creating powerful sales enablement content.
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Episode 38
How Manufacturers Can Sell Better to Architects (From an Architect’s Point of View)
Featuring Vincent Van Den Brink, Architect Partner at Breakhouse
Vincent Van Den Brink, Architect Partner at Breakhouse, talks with Jeff and Carman about how manufacturers can improve the ways they provide value to technical buyers and architects during the sales process by thinking beyond a free lunch.
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Episode 37
Enhance Your Manufacturer’s Trade Show ROI Before Stepping on the Floor
Featuring Tom McLaughlin, US Marketing Manager at Nord Drivesystems
Tom McLaughlin, US Marketing Manager at Nord Drivesystems, shares how a sales-driven manufacturing organization can enhance the ROI of their trade show presence through public relations, email marketing, and social media prior to and after the show.
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Episode 36
Using Customer Feedback to Improve Your Marketing
Featuring Tim Bay, Head of Digital Marketing at Fellowes Brands
In this episode of The Kula Ring, Jeff and Carman talk with Tim Bay, Head of Digital Marketing at Fellowes Brands, about how manufacturers can use customer feedback to improve their marketing, approaches to introducing brand new products to the marketplace, and the benefits of working for a 100 year-old family-owned business.
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Episode 35
How To Create an End User and Dealer-Focused Marketing Strategy
Featuring Emily Boland, Marketing Manager at Tayco
Jeff and Carman talk with Emily Boland from Tayco about how to market your manufacturing brand in a crowded marketplace, how to appeal to multiple buyer personas, the ROI of creating strong dealer relationships, and her experience with rebranding.
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Episode 34
Building Successful Distributor Relationships
Featuring Ashley Miller, Marketing Planner and Bruce Howie, Global Product Marketing Manager at DCC LANSCO
Jeff and Carman talk with Ashley Miller and Bruce Howie from Dominion Colour about building strong distributor relationships in an increasingly digital marketplace.
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Episode 33
How Ecommerce Can Enhance Customer Service & Increase Sales
Featuring Murray Bain, VP of Marketing at Stanpac
In this episode of The Kula Ring, Jeff and Carman talk with Murray Bain, VP of Marketing for Stanpac, about implementing ecommerce to enhance their customer service and effectively manage orders of all sizes. They also discuss how this has resulted in continuous sales growth from online sales.
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Episode 32
Demand More From Your Marketing Campaigns
Featuring Drew Richards, Marketing Manager at Hernon Manufacturing Inc.
In this episode of The Kula Ring, Jeff and Carman talk with Drew Richards, Marketing Manager for Hernon Manufacturing, about refining marketing strategies to achieve accurate attribution for campaign reporting and lead generation on a lean marketing budget.
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Episode 31
Making Room for Marketing in a Sales-Driven B2B Manufacturer
Featuring Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation
In this episode of The Kula Ring, Jeff and Carman talk with Tina Hart, Vice President of Marketing, Labels and Packaging Materials North America at Avery Dennison Corporation about finding value for marketing initiatives in a conservative, sales-driven manufacturing company.
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Episode 30
Why Context is Everything for Manufacturing Marketers
Featuring Doug Hunter, Sr. Director, Corporate Marketing at Lattice Semiconductor
In this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.
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