The Kula Ring podcast is essential listening for manufacturing marketers who want to grow their digital presence and compete online.
Sponsored by Kula Partners—an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition—The Kula Ring podcast features conversations about marketing, sales, and technology with top manufacturing executives from across North America.
The Kula Ring podcast is co-hosted by Kula Partners principals, Carman Pirie and Jeff W. White, both of whom are frequently sought after for their digitally-focused B2B expertise. They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology.
Episode 22
Pricing for Success
Featuring: JD Dillon
In this episode of The Kula Ring, Jeff and Carman talk with JD Dillon, Vice President of Marketing and Pricing at Enphase Energy, about ensuring that you’re pricing your products and services correctly, and how that should tie into your marketing.
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Episode 21
Managing Branding & Marketing During Manufacturing Mergers
Featuring: Trish Kempkes
In this episode of The Kula Ring, Jeff and Carman talk with Trish Kempkes, the Director of Global Communications and Marketing at BW Papersystems, about how to effectively combine brands during mergers and acquisitions, and how it’s sometimes better to just rip off the Band-Aid.
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Episode 20
Finding The Right Martech Mix For Manufacturers
Featuring: Brittney Zeller
Brittney Zeller of AAF International walks The Kula Ring through how her manufacturing company’s new approach to martech helps bridge the gap between marketing, sales, and IT.
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Episode 19
Starting with the End in Mind
Featuring: Sean Rossi
In this episode of The Kula Ring, Jeff and Carman talk with Sean Rossi. Currently the Senior Marketing Director – Demand Generation with Samsung Electronics America, Sean was at RB at the time of this recording. Sean shares insights about the importance of agility in manufacturing marketing, not getting lost in the data, and doing your planning with the end goal in mind.
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Episode 18
Millennials Leading Digital Transformation
Featuring: Zach Garrett
Carman and Jeff welcome Zach Garrett, Director, CX Programs & Communities at Belden Inc., in this episode of The Kula Ring. Zach’s aggressive career path has lead him to a director role in transforming Belden’s digital experience just a few years after his graduation from university. They discuss the opportunities presented by manufacturing marketing, how to get a traditional sales team to play a critical role in digital transformation, the importance of human-to-human marketing, and why large manufacturing companies must embrace Millennials to thrive in today’s market.
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Episode 17
Leading the Pack in Manufacturing Marketing
Featuring: Lew Weiss
In this episode of The Kula Ring, Jeff and Carman talk with Lew Weiss of Manufacturing Talk Radio and All Metals & Forge Group. Lew shares some of his insights from his long experience as a manufacturing marketing trailblazer, and offers some tips for staying ahead of the game.
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Episode 16
How Global Companies Can Create Universal Marketing
Featuring: Kristin Fallon
In this episode of The Kula Ring, Jeff and Carman talk with Kristin Fallon, Marketing Communications Executive at GE Power, about creative content channels, connecting across cultures, and crafting marketing that works anywhere.
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Episode 15
Testing 1, 2, 3: A Manufacturer’s Iterative Approach to a Website Redesign
Featuring: Christina Liebman
In this episode of The Kula Ring, Jeff and Carman talk with Christina Liebman, Director of Global Marketing and Digital Strategy, about the iterative website redesign process she recently followed at Advanced Energy Industries. By continuously testing and refining along the way, she was able to meet the objectives set out for the redesign. Christina also discusses the unforeseen challenges she met along the way including working with more vendors than anticipated and educating the team to create mobile-friendly content that would also resonate with international audiences.
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Episode 14
Agile Manufacturing is the Future
Featuring: Krisztina "Z" Holly
In this episode of The Kula Ring, Jeff and Carman talk to Krisztina Holly, better known as Z, about agile manufacturing, and the lessons that manufacturers need to learn to be competitive in 2019 and beyond.
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Episode 13
Cultivating a B2C Mindset for B2B Manufacturers
Featuring: Daniel Williams
In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.
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