Running a One-Person, AI-First Marketing Team as a Startup Scales
Featuring Carl Standertskjold, Head of Marketing at Inbolt
September 22, 2026
Inbolt’s AI vision guidance now steers 200+ robots across 100+ factories at Stellantis, Toyota, Ford, and GM, and Carl Standertskjold runs the entire marketing function alone. He joins Jeff and Carman to talk about what changes when a startup shifts from landing first logos to expanding inside a plant, and how a team of one holds up under it. Carl builds every plan down from the business outcome, leans on an AI-first stack, and still draws a hard line where human judgment and creativity can’t be handed off. The conversation explores the two roles he’s hiring, why systems thinking separates the marketers who thrive, and where real buyers actually spend their time.
