Our Latest Episode
Tips for Piloting Account-Based Marketing for B2B Manufacturers

Featuring Taylor Narewski, Global Marketing and Communications Director, at ARCA
September 26, 2023

Like many B2B manufacturers, ARCA sells to a small number of very specific niche markets. Targeting a small list of banks and credit unions who could benefit from ARCA’s cash automation and recycling solutions, their marketing team crafted highly personalized one-to-one account-based marketing campaigns and successfully generated awareness and opportunities within key accounts. Learn how ARCA successfully piloted ABM on this week’s episode of The Kula Ring podcast.
