Our Latest Episode
Trim the Pipeline, Grow the Bottom Line: Brad Davis’ Playbook for Mature Manufacturing Brands

Featuring Brad Davis, Director of Sales and Marketing at Charter Wire
July 1, 2025

In this episode of The Kula Ring, Brad Davis shares how his company took a counterintuitive approach to growth by narrowing its sales pipeline, focusing on high-fit opportunities, and avoiding the trap of chasing quick wins.
In a mature and shrinking sector, Brad explains why clarity in sales strategy, upstream marketing, and sustainable profitability are key to long-term success. From horizon growth planning to resisting vanity metrics and innovation theatre, Brad offers a masterclass in disciplined, methodical growth for manufacturers.
