Kula Blog

June 2008

Good Web Designers Start with Paper

By Jeff White: Jun 26, 2008

Filed Under: Design, Jeff

Deep Linking has a really interesting post up about the paper sketches that the designers of sites like Twitter and Vimeo created prior to launching their web services.

It’s amazing to see the sketches that became major sites like these as there is incredible insight into how the designers were thinking about the interface early on.

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What social media guys can learn from the ad agency business

By Carman Pirie: Jun 25, 2008

Filed Under: Carman, Strategy

The ad agency business is an interesting one, at the very least, featuring no shortage of folks who would gladly gloss over all manner of actual business considerations or strategic thinking and head straight to creative development. And despite lots of chatter to the contrary, my guess is that at least 80% of the creative directors in the country still see TV as the Holy Grail. They’ve literally never met a marketing challenge that a TV ad can’t fix. They live for TV. They love TV. Read More »

Avoid Alienating Clients by Abstaining from Jargon

By Jeff White: Jun 24, 2008

Filed Under: Content, Jeff

“Oh you’ll love this house. It shows very well.”

I’ll ignore the fact that the Realtor who said this to me hadn’t even listened to the lot number I asked her about and instead focused on a property over two miles from it. The real problem I have with this statement is this: the terminology should never be used on real estate buyers. The only people who should ever hear the term “shows” are other realtors, and maybe the seller of a property.

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