Kula Blog

August 2010

Turning paid, earned and owned media upside down

By Carman Pirie: Aug 03, 2010

Filed Under: Carman, Strategy

I really liked something Russell said a while back about revisiting old talks, seeing what he got wrong and where he disagrees with himself. There’s something quite lovely in being so dismissive about the need to be right. Picking up on that, I thought it would be fun to go back through the talk I gave at AIM this year and see where you and I disagree with what I had to say. It’ll likely take a few posts to go though it, so let’s get started. Read More »