January 2014

Agile Marketing and Inbound Marketing: Two Peas, One Pod?

Topic: Agile Methodology, Business Strategy, Digital Marketing

Type: Articles & Guides

Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing. Agile marketing methodology supports […]

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