Kula Blog

Jeff

Starting a business: My talk from Podcamp Halifax 2012

By Jeff White: Jan 27, 2012

Filed Under: Education, Jeff

I’ve had the pleasure of giving a talk at each of the Podcamp Halifax events since it was begun four years ago by Craig Moore, Ryan Deschamps and Jon McGinley. I thoroughly enjoy the event. It’s well organized, and the excitement and interest is infectious.

Since I get to give a ton of talks for my business that usually have something to do with the web, design, social media or the like, I like to give presentations on subjects I don’t normally get to talk about. Last year I discussed saving the oval mixed with typographic trivia and this year I spoke on how to start and run a business. There isn’t really time or space enough to recap the entire talk here, but I thought I’d share some of the major points.  Read More »

Eight years.

By Jeff White: Jan 05, 2012

Filed Under: Jeff

Three years ago on this day, I wrote this post: Five years ago today, my life changed forever.

If you want to know how I started this business originally, have a read of that post. The basic gist of it is this: my oldest child was born on this day in 2004. The company I was working for (who had attempted to recruit me for most of a year) laid me (and the rest of the department) off one week later. I vowed to never be an employee again and here we are eight years later, and I seem to have kept that resolution. Read More »

Nova Scotia Needs NSCAD

By Jeff White: Nov 14, 2011

Filed Under: Design, Jeff

(I originally posted this as a comment to Jian Ghomeshi’s opening monologue for CBC Radio’s Q. As a NSCAD grad, I think it’s essential to spread the message about what’s happening at the school. Any support you can provide would be appreciated.)

When I was 16 I worked for a summer with a graphic design agency in Halifax. It made me realize that my destiny was to become a designer. I started at NSCAD in 1991, and spent five very full years exploring as many aspects of the school as possible, eventually graduating with a bachelor degree in Communication Design (at the time, the only degree of its kind in Canada and among a very small group in the US). Read More »

Horst Deppe: typographer, teacher, friend

By Jeff White: Nov 01, 2011

Filed Under: Education, Jeff

It is with great sadness that I learned today of the passing of one of my most treasured mentors, Horst Deppe.

In the winter of 1992, I was about to start my fourth semester at NSCAD, then the Nova Scotia College of Art and Design. My third semester had been hard-fought. I had begun to study design after a year of foundation, photography and art history and I was ready to enter my chosen field of study, or so I thought.

I have very little in the way of hand skills when it comes to design. I can’t draw very well, and I’m messy as hell with plaka, ruling pens and rubber cement. So, after a semester of trying to draw perfect 10cm grids with a 0.3mm Rapidograph pen, I was just about ready to give up on the profession I had chosen when I was 16.  Read More »

Thank you Steve

By Jeff White: Oct 06, 2011

Filed Under: Design, Jeff

The internet has exploded with news of the death of Steve Jobs and tributes are pouring in from all sides. I’m leery of adding my voice to the din, but I wanted to share a few thoughts on it.

Apple has had a massive impact on my life. There is no question that I wouldn’t be where I am today without the Mac.

I’ve known that I wanted to be a designer since I was 16 years old, after spending a summer working for a design agency in Halifax. At the time, I think it was 1989, and that office was full of Mac SE30s, Pluses and other all in one Macs, plus a single new colour Mac IIx that blew everyone’s mind. I had never really used a computer before, but I knew I would be learning about it soon.

Read More »

On-site search is dead

By Jeff White: Jun 20, 2011

Filed Under: Design, Development, Jeff

This morning, we were reviewing comps for the new kulapartners.com site that our design team whipped up (side note—they’re gorgeous, can’t wait to show you). Anyway, in reviewing these mockups we noticed that the on site search box was taking up some valuable real estate that could be used for other things.

Before removing it though, we went and looked at our Google Analytics to see just how many were using the on-site search tool. Less than 0.5% of the pageviews on our site were generated by the search tool. Of those, 2/3ds were for “search kula”, and the other third were for searches I personally had performed looking for old blog posts to reference. Read More »

Conversations matter

By Jeff White: May 18, 2011

Filed Under: Jeff, Social Media

Being able to hold a conversation with someone is a lost art, according to my seat mate on the flight home from St. John’s, Newfoundland. We had started chatting when Porter’s free drink service (woohoo!) began, and didn’t stop until we landed in Halifax. The elderly gentleman seated next to me with his huge wispy white beard had been on the rock for a bit of vacation, until it came time to leave his wife behind to cook for the men and women actively working to rebuild parts of the island devastated by last year’s hurricane. Read More »

Why is social media still so new in 2011?

By Jeff White: May 13, 2011

Filed Under: Jeff, Social Media

I gave my first ‘intro to social media’ talk more than three years ago at the AIM Conference. That was a presentation Rob Swick and I gave called “The Authentic Web”. Since then, I’ve lectured on the topic frequently; introducing various industry groups, small businesses, non-profits and numerous others to social media. Since the talks are often an hour or less, it’s hard to delve too deep into anything but tactics when many in the groups haven’t really moved beyond a personal profile on Facebook. Read More »

Facebook breaks the return key

By Jeff White: Mar 16, 2011

Filed Under: Design, Jeff

Facebook is forever testing new user interface paradigms. And they usually release them on an unsuspecting public, generally to mass uproar. Facebook rarely responds to these protests, and generally speaking people seem to adapt and move on.

This morning, they released a particularly insidious update to the service. They’ve removed the ability to create paragraphs by hitting the return key in comments. You can still use the shift-return key combo to generate a soft return. But it doesn’t make a whole lot of sense to change how such an important key works. Read More »

5 things companies can learn from Disney World

By Jeff White: Feb 27, 2011

Filed Under: Content, Design, Jeff

I was lucky enough to spend some time in the sun during the past week or so. One thing my kids were most looking forward to on our Florida trip was a visit to Disney World. A place that, honestly, I had no interest in going. Other than Pixar’s productions and a few of Disney’s animated efforts, I’ve lost a great deal of respect for the Disney brand in the last decade. Read More »