The Kula Ring

A podcast for manufacturing marketers

Discover how to attract new customers in niche markets and why all conversions are not equal—read “It’s All Niches Now”

READ THE ARTICLE

B2B Selling Episodes

Episode 218

How A Robotic Forklift Company Markets Online To Manufacturers

Featuring Rob Patey, Global Director of Marketing for BALYO

Posted on January 17, 2023

BALYO is a global manufacturer of autonomous robotic forklifts. In this episode of The Kula Ring, Jeff and Carman sit down with BALYO’s Global Marketing Director, Rob Patey, to discuss what makes marketing in manufacturing unique. They also talk about the challenges of digital marketing for manufacturing companies, the best way to find and reach customers online, and what sets BALYO apart.

Listen Now
Episode 216

How to Humanize B2B With Design Thinking

Featuring Jas Kaur, Marketing & Digital Experience Manager at Ellsworth Adhesives

Posted on January 3, 2023

In this episode of The Kula Ring, Ellsworth Adhesives Marketing & Digital Experience Manager Jas Kaur talks about how her background in design thinking has helped her lead her organization toward a more human-centric approach to B2B. Her “business to everything” philosophy is guiding a tightly integrated marketing and digital team’s efforts in making their customers’ buying process fast, efficient, and intuitive.

Listen Now
Episode 215

How a German-Owned Manufacturer Markets Regionally Within the US

Featuring Jon LaPorta, Vice President, Marketing, Pfannenberg USA

Posted on December 20, 2022

Jon LaPorta, Vice President, Marketing, describes to Carman and Jeff how he has helped transform the marketing at Pfannenberg USA—the American arm of a German-owned manufacturer. Jon’s team works locally in order to appeal to the US market. Although they continue to align with headquarters on content and branding, this has allowed them to implement marketing automation, create their own website, and simplify their messaging.

Listen Now
Episode 211

Business Professionals Are Human Too: Engaging B2B Prospects Online

Featuring Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur

Posted on November 22, 2022

In this episode of The Kula Ring, Jeff and Carman chat with Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B. They discuss B2B topics including the heartbeat of SEO, the viability of Facebook for B2B, and the threat of Amazon. They also talk about how providing value is key to engaging your B2B prospects online, no matter what the platform.

Listen Now
Episode 205

Striking the Right Balance of Digital Versus In-Person

Featuring CJ Brey, Sales and Marketing Director at PF Markey

Posted on October 11, 2022

CJ Brey, the Director of Sales and Marketing at CNC Tooling Management and Application firm PF Markey, discusses the merits of the ‘in-person’ or ‘face-to-face’ approach to generating leads and maintaining client relationships in the manufacturing industry. When the push to virtual came alongside the pandemic, the digital approach to lead generation and sales became commonplace; but now, as in-person events are resuming, those same digital-only approaches are falling flat. Listen to CJ explain what can’t be replicated from a purely virtual interaction, why the right approach to customer service may be a combination of both digital and in-person, and why he ultimately thinks there will be a shift toward more in-person sales and marketing for B2B manufacturers.

Listen Now
Older
The Kula Ring

Subscribe

About Kula

Kula Partners is an agency that specializes in maximizing revenue potential for B2B manufacturers.
 
Our clients sell within complex, technical environments and we help them take a more targeted, account-focused approach to drive revenue growth within niche markets.

Warning!

You are using an outdated browser. Things may not appear as intended. We recommend updating your browser to the latest version.

Close