When word-of-mouth is how your product is marketed the most, what are the keys to influencing the messaging among peers? In this episode of The Kula Ring, Matt Fiddes, Founder and CMO of Agility Technologies, explains how they develop their products with the specific needs of their rescue worker customer base in mind. With their FIRSTLOOK brand, they build relationships to introduce the product at all levels in the rescue industry including trainers, influencers, users, and the public tax-paying community. He also describes the importance of customer service to gain a competitive advantage in the first responder community.

Mike Donley of Setco joined us on the show this week. We talked about intensely precise machinery and how He and Setco are developing conversations about keeping them very precise for a very long time. Can education around handling and caring for your parts to get the maximum life out of them create sales opportunities? We conclude, yeah, it can! We also chat about diversifying content through video production. And, Jeff gets to complain about audio quality (his favourite).

This week on The Kula Ring we got a chance to sit down with Lori Raymond. Lori is the CEO of Tourmaline Enterprises, a thermal inkjet printer manufacturer in California. We discussed tiered marketing strategies. Creating messaging for process engineers, distributors, and consumers alike. Additionally, Lori shared stories from her experience of being a female CEO in a historically male dominated field. This is an insightful episode, why are you still reading!? Start listening.

Marketers talk about building brand awareness, getting seen, being known. What if your brand is known the world over, but you have the task of introducing it in the Americas? Eric Graham is on the show this week discussing how he is doing that with Seeley. An Australian brand that is ubiquitous everywhere that isn’t the Americas. We discuss how he is leveraging solidified brand and marketing strategies to replicate global success in an emerging market. Plus, we talk about wine, what’s better than that?

Andrew DeDonker is on the show this week sharing how RAM Mounts has developed their marketing team and strategy. They have an in-house agency covering B2B and B2C. We breakdown how they take advantage of their brand recognition on the consumer side to fuel their B2B marketing efforts. Come on by and learn a thing or two about how to synergize your team and your marketing streams, we sure did!