This week on The Kula Ring, we pulled up a comfy chair with Evan Hargreaves to discuss the changing landscape in the office furniture industry. With so much of the workforce remaining hybrid or at home full time, the B2B furniture space looks a lot different than it has in the past. Evan walks us through how MillerKnoll is handling this new challenge and how they are adopting some inspiration from the sporting goods space to support their efforts. This episode is best enjoyed in a very nice chair.
The Kula Ring has discussed staffing issues in B2B manufacturing quite a few times now. However, this week we are sitting down with Hallie Haupt from IQ Manufacturing, she walks us through what it really looks and feels like to be a young person in the B2B manufacturing space. She shares some insight on how IQ has been able to catch some fresh, young talent on their shop floor and some of the difficulties of dealing with some of that older workforce that is so prevalent in the manufacturing space.
Jonathan Quinn from Accredo Packaging is on the show this week talking with us about packaging, sustainable packaging. We peel back the layers, as Carman says, on some of the challenges around being sustainable in an industry that is so front and center in the conversation around sustainable practices. Jonathan is a super knowledgeable guy who has been around packaging for, quite literally, his whole life. He has talked to lawmakers and focussed on what consumers truly hold dear. This episode is jam packed with information.
We are pleased to republish this episode with Allison Wagner. The topic is even more present for a lot of manufacturers.| Video marketing is not new, but many B2B manufacturers are still searching for a strategy. In this episode of The Kula Ring, Allison Wagner, Marketing Communications Manager at Morrison Container Handling Solutions, shares how she helped make video the company’s biggest marketing tool. She talks about the resourcing effort, why video is important for manufacturers to invest in, and how Morrison leverages video content to help prospects envision how to use their solution.
So we do stuff digital now, that probably isn’t news to you. But, what if your ICP isn’t sitting at a screen all day? How do we make sure that the marketing content we are creating is going to get in front of them and be effective when it is? Jon Star of Methods Machine Tools tackles this problem head on. Method’s buyer persona is, more often than not, an operator or technician that isn’t stuck at a desk all day. So Jon has put considerable effort into making sure that their marketing efforts are effective to someone on the move. This is a great chat that covers data backed marketing and eventually the virtues of executive comms. Go ahead, press play.