How do you inform customers what makes your company special in a way that they will actually care about? In this episode of The Kula Ring, David Gerson, Director of Marketing for TK Elevator, talks about how storytelling in manufacturing can create content that connects with customers, and shows them why your solution personally makes sense for them compared to the competition.
Manufacturing marketers are skilled translators, often facilitating conversations between a buyer or engineer for another company. In this episode of The Kula Ring, Joana Rodrigues, Marketing Manager at Times Microwave Systems, talks about how her engineering background has helped her create successful marketing content that bridges the gap between the internal engineering team and the end customer. She provides advice for how to create content from engineering expertise and how to approach engineers, who are typically skeptical of marketers, with your strategy.
How can manufacturers participate in podcasting in a valuable way? In this episode of The Kula Ring, Chris Grainger, Engineering and Services Manager at Electrical Equipment Company (EECO) and host of the EECO Asks Why Podcast, reflects on how the success of the podcast has impacted the organization. He talks about how the podcast has helped integrate the organization’s marketing, sales, and service teams and how the podcast has led to more content marketing initiatives.
How do you cut through the noise on LinkedIn? Robert Johnson, General Manager and Business Development at MAC Prefab has close to 45,000 contacts on LinkedIn and has discovered how to keep them engaged. Building relationships on the business-focused social media platform has led to several successful business opportunities for Robert and MAC Prefab—especially since he started spreading positivity on a daily basis.
As manufacturers adapt to a digital-first product experience, how can industrial distribution channels evolve to add value to the chain? In this episode of The Kula Ring, Sean Donovan, Digital Channel Manager for the Americas at MSA – The Safety Company, says most manufacturers are interested in investing in distribution channels that want to grow their brand versus commoditize their products. He shares examples of how distribution channels can help manufacturing brands come to life and provide value beyond the spec sheet.
