This week on the Kula Ring, we talk to Ken Novak, the owner of HATCH quantified. Ken walks us through the HATCH methodology, and how he works with organizations to understand their individual audience’s needs, drivers, motivators, and challenges in order to craft and execute strategies that will help them stand out in the market. We talk to Ken about psychology’s role in digital strategy and dive deeper into how the thinking and feeling side(s) of the brain play a role in how you market and sell to your ideal customers.

In this week’s episode of The Kula Ring, we talk to John Weiler, SDR Manager at Path Robotics. John talks to us about the fast-paced world of growth, experimentation, and innovation in the VC (Venture Capital) world. This episode dives into how Path Robotics has seen shifts and changes in its operations over the pandemic and how they have overcome those challenges, with a particular focus on their marketing and sales departments.

In this episode, Liz Shovlin, the Director of Sales & Marketing for Americas at Nicomatic talks about how niche marketing and traditional sales have helped her build and expand the Nicomatic brand in the Americas. She goes into detail describing the multi-faceted marketing approach she uses that incorporates a mix of social media, content, and traditional sales to deliver the right messages to specific companies and people at the right time. Hear more from Liz on her team’s focused approach to helping customers to discover, buy, and find solutions with Nicomatic’s products.

Hi everyone! Thanks for joining us for another episode from The Kula Ring archives. Today, we’re excited to bring you a conversation with Augie Ray, Senior Research Analyst & Executive Advisor of Customer Experience at Gartner, Inc.

Using asymmetric marketing can help you stay agile in a highly competitive market, says David Koerner, the VP of Global Marketing for 75F. He and his team have found success by applying an asymmetric lens to their marketing efforts to attract and convert their customers. David believes that marketers need to think outside the box—he talks about examples from Burger King, Five Guys, and Southwest Airlines, where they targeted their audiences in unconventional ways to stay ahead of the competition. Hear more from David Koerner on this episode of The Kula Ring.