‘Video is the strongest tool to build a brand,’ says our latest guest Vern Oakley, the CEO and Creative Director of Tribe Pictures. Vern is a video marketing expert with over 30 years in the industry creating films, videos, and commercials. Vern talks about why he believes video content is a powerful tool for your marketing strategy. He shares tips on being authentic on camera and how to work with CEOs when filming videos. Learn from Vern’s three decades of industry knowledge on how you can incorporate video into your organization’s marketing strategy.

David Roberge, the Marketing Manager at Industrial Packaging, takes a different approach to sales by using video. In this week’s episode, David dives into how he and his team have seen positive sales and engagement growth using video as part of their sales content marketing strategy. Learn from David how he uses customer feedback and queries to create targeted video content his customers want.

It’s all about being customer-centric, says our latest guest, Kevin Must, Corporate Marketing & Communication Manager for Cold Jet. In this week’s episode of The Kula Ring, Kevin talks with Jeff and Carman about how data segmentation is helping him and his team understand their customers and their ideal audience better.

Wade Prue, Kula’s Director of Operations, discusses the importance of fostering a culture of quality assurance testing for marketing teams within manufacturers. Learn how to apply QA thinking to any marketing initiative in the manufacturing organization.

Kula’s Director of Strategy, Laura Hawkins explains the benefits of archetypes for manufacturing brands. While the cohesive messaging and marketing models may seem obvious to those familiar with the application of Jungian archetypes, it’s the additional brand power and bottom line impact that truly makes them useful for standing out in a sea of competitors with increasingly consistent brand pillars.