Mark Mitchell of Whizard Strategy, a consultancy that specializes in building materials sales and marketing, shares the keys to differentiating your manufacturing brand and winning over buyers. Mark’s advice? It has nothing to do with product features or price—rather, it has to do with how well you understand your buyer’s business and how well you can help them solve their problems.
Greg Palese, VP Marketing at Klein Tools, proves that brand-building isn’t just for B2C. He shares his experiences marketing an iconic manufacturing brand—including how to nurture brand fans and how Klein Tools is shaping the conversation around the trades skills gap, resulting in over $38 million in earned media.
Vincent Van Den Brink, Architect Partner at Breakhouse, talks with Jeff and Carman about how manufacturers can improve the ways they provide value to technical buyers and architects during the sales process by thinking beyond a free lunch.
Jeff and Carman talk with Emily Boland from Tayco about how to market your manufacturing brand in a crowded marketplace, how to appeal to multiple buyer personas, the ROI of creating strong dealer relationships, and her experience with rebranding.
Jeff and Carman talk with Ashley Miller and Bruce Howie from Dominion Colour about building strong distributor relationships in an increasingly digital marketplace.
