Episode 179
How a Manufacturer Standardizes Product Data for CX
Featuring Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity.
How can manufacturers with various product portfolios gained from mergers and acquisitions ensure their products are discoverable both on their website and third party domains? In this episode of The Kula Ring, Cynthia Kellam, Global Head of Digital & Enterprise Customer Experience at TE Connectivity, shares how customer experience research led her team to standardize product data in order to improve organic searchability.
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