Paid search can be a powerful lead-generation tactic for manufacturers and other industrial B2B organizations. Over the last decade-plus, we’ve seen properly executed paid search programs deliver over 1000X return on ad spend and generate millions of dollars in pipeline value. We’ve also seen a lot of industrial marketers get it wrong. And usually, that’s […]
An account-based approach to marketing is critical to maximizing your revenue potential within niche B2B markets. If you’re planning to set your ABM strategy and start launching targeted campaigns, this checklist will help you ensure you’re in the best possible position to achieve ABM success.
Is your B2B manufacturer’s marketing and sales strategy shaped by “The Funnel”? The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and […]
This article was originally published on the Gardner Business Media Marketing Blog. Attending and sponsoring trade shows and other events has been an effective marketing tactic for manufacturers for a long time. These events give you the opportunity to meet new contacts, generate leads, engage with the industry, and put your brand’s best foot forward. However, […]
Manufacturers face a number of unique challenges when it comes to their websites. There are factors that typically make manufacturing websites different, such as B2B ecommerce, or dealer and distributor models. Manufacturing websites, perhaps more than sites in any other industry, serve as a critical piece of your buyer’s journey. No one is a better authority […]