Kula’s Director of Business Development, Jesse, and I were on a call with a prospect the other day. Before the call began, we were joking around about how some relationships are symbiotic and how others are parasitic. Just like we learned in junior high biology class, symbiotic relationships are those in which both parties benefit equally, […]
How do you manage projects now? I don’t know about other agencies, but we’ve always struggled with project management. From a resourcing and software perspective, there’s a ton of choice out there. You need only look at the near bi-weekly ‘What PM software should I use?’ threads in the HubSpot Partner LinkedIn forum to get […]
Setting aggressive website traffic growth goals may sound like a great idea, but increasing site traffic has very little business impact unless you are converting visitors into leads and customers. This is why revenue oriented marketers are more concerned about optimizing their website’s conversion rate then they are about growing overall site traffic. What’s a […]
Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the planning and execution of marketing programs. Agile marketing’s potential, however, extends well beyond marketing start-ups and in many ways goes hand-in-hand with inbound marketing. Agile marketing methodology supports […]
In the past marketers relied solely on outbound push strategies, pouring money into interruption based lead generation activities like buying email lists, cold calling, executing mass mail campaigns, and buying advertising space. These efforts aren’t only expensive, but hard to measure and difficult to control. Additionally, there isn’t any long-term value associated with outbound marketing […]
