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Harnessing Agility and Education to Market a New Brand

This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands.

The Deep Advantage of Value Selling

Neelam Kumar joins The Kula Ring to discuss the strength in value selling. Neelam is an advocate and evangelist of value selling and brings a wealth of knowledge to this week’s episode of The Kula Ring. We discuss the need for relationship building, both internally, between departments and externally, with our customers. We also look at asking the right questions, and discovering how to dig into what provides value to the customer or prospect.

Demandbase logo

Cracking the Code: The Power of Proper ABM Strategy and Buyer Understanding

This week on The Kula Ring, we are having a chat with Chris Moody from Demandbase. We talk about a lot of stuff! Chris is very knowledgeable in the ABM space and walks us through some of the tools that we can use to get more out of our ABM efforts. If this episode is something you are into and you want to hear more exactly like it, you can catch these three having another chat on Demandbase’s SunnySide Up podcast!

Tips for Piloting Account-Based Marketing for B2B Manufacturers

Like many B2B manufacturers, ARCA sells to a small number of very specific niche markets. Targeting a small list of banks and credit unions who could benefit from ARCA’s cash automation and recycling solutions, their marketing team crafted highly personalized one-to-one account-based marketing campaigns and successfully generated awareness and opportunities within key accounts. Learn how ARCA successfully piloted ABM on this week’s episode of The Kula Ring podcast.

Bridging the Organizational Data Gap to Build Better Decision-Making Tools

This week on the Summer Spotlight Series we are digging into data and exploring technology to undercover insights in your organization. We are featuring Ryan Knox, Co-founder of Bridge Digital explores the use of digital tools to create efficiency in all areas of an organization from IT, Marketing, Sales, and more. He discusses the benefits of extracting data vs. using specific tools to help organizations get results that helps them do their job better and the importance of creating excitement for internal change when implementing new technologies. Give this one a listen, it was great the first time and it is great this time!

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