Episode 140
Getting Started With ABM: Gain Early Wins and Avoid Missteps
Featuring Floyd Blaikie, Senior Strategist at Kula Partners
In another showcase of the Kula Partners team, Floyd Blaikie, Senior Strategist, explains how manufacturing marketers can benefit from developing a strategy with multi-year goals before getting started with ABM. Then with this roadmap, they can better align with sales to gain early wins. Floyd also provides tips on avoiding common ABM missteps.
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