Episode 87
Optimizing an ABM Campaign Using Engagement Metrics
Featuring Sergio Lemus, Senior Manager, Demand Generation at Cooper Lighting Solutions
Account-Based Marketing (ABM) is designed to reach your best-fit accounts with highly focused and relevant messages. But what happens when your target accounts don’t convert on the products or actions you serve them? Sergio Lemus, Senior Manager, Demand Generation at Cooper Lighting Solutions, shares conversion challenges from the company’s first ABM campaign, and how they turned things around to benefit from 100% engagement on target accounts.
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