This week The Kula Ring is talking with Jillian Childs of Turntide Technologies. Jillian walks us through the intricacies of marketing a sustainability-driven startup. We discuss how much of the marketing effort comes down to education and its inherently circular nature. We also look at the similarities and differences between a startup of this nature and some of her previous work with luxury brands.
On this episode of our show, we are chatting with Jennifer Sunshine. Jennifer brings her varied and impressive background to The Kula Ring to discuss the imperative need for sales and marketing alignment to produce results. We talk about how these teams see leads and opportunities and bring those visions together to create more effective marketing and greater sales velocity.
Abby Guo joins The Kula Ring this week to discuss how she has created global marketing strategies for highly technical AI-driven products. We talk about setting yourself apart in the world of AI-driven startups. We also chat about staying at the forefront of technological changes and how important that is. This is an illuminating conversation featuring a topic that has everyone buzzing, AI.
Andy Jensen of Sunstone Engineering joins the show this week to talk about a really interesting marketing case study. Sunstone marketed to almost exclusively engineers in verticals like aerospace and electronics. Then, a couple of years ago, an unheard-of order for small light-duty welders came through from one of their dealers, then another, and another. Overnight Sunstone was thrust into an emerging market. Production and marketing at Sunstone had to pivot and pivot fast. Andy walks us through the changes that have taken place at Sunstone and how they have managed this rapid, unexpected growth.
Herbert Staten Jr. joins The Kula Ring this week to talk about highlighting the beauty of the product you manufacture. Herbert discusses how he considers emotion and personal engagement when developing marketing strategies in industrial manufacturing. We also discuss the potential for vertical differentiation in social media platforms. This fantastic chat offers a refreshing approach to industrial B2B marketing.
