In this episode of The Kula Ring, Courtney Sperlich—Marketing Director at The Duha Group, an international manufacturer of colour marketing tools—discusses her organization’s challenges in scaling and interpreting marketing content for global and local customers. Colour has universal impact, but its appeal can vary dramatically between geographical regions. Courtney talks with Jeff and Carman about her 16-year career at The Duha Group and how they approach digital transformation, content distribution, and marketing their expertise to a diverse range of buyers.

In this episode of The Kula Ring, Market Intelligence Analyst Jason Cappiello describes how Kanthal (and its parent company, Sandvik) approaches hiring and developing skilled talent—including marketers with technical backgrounds—for a complex B2B business. He discusses his own journey, which took him from an engineering degree to a sales role to his current manufacturing marketing position.

Sangram Vajre—co-founder of Terminus, the SaaS platform for account-based marketing—discusses how ABM can transform your business on The Kula Ring. Sangram is a leading mind in B2B marketing as host of the FlipMyFunnel Podcast and author of ‘Account-Based Marketing for Dummies’ and ‘B2B is ABM’. He talks with Jeff and Carman about ABM’s strategic nature and how it aligns the goals and metrics of sales and marketing.

Daniel Englebretson—Director, Growth Marketing and Demand Generation at B2B manufacturer, Phononic—shares his account-based marketing process which helped him achieve a 100% win rate in a tier one campaign over 10 months.

Tracey Rettig, Marketing Specialist at Kistler Instrument Corporation, joins Jeff and Carman on The Kula Ring to share how her journalism background has helped shape her approach to marketing and communications. She also explains why, as a B2B manufacturing marketer, it’s important to distill technical information into messaging that fits each audience and where they’re at in the buying cycle.