In this episode, we explore the fascinating journey of three long-standing companies that merged to create a unified entity while preserving the rich heritage of their origins. Amy Rodgers, Marketing Director at KMM Group, shares insights into navigating the complex challenges of integrating multiple brands, streamlining operations, and evolving a cohesive identity in a highly competitive industry. Hear how cultural alignment, strategic branding, and a relentless focus on personalization can create a competitive edge and foster growth. Amy also discusses the power of building thought leadership, offering a behind-the-scenes look at what it takes to position leaders as industry experts and establish a relatable, impactful voice. If you’re interested in how companies can grow while staying true to their roots, this episode offers inspiration and practical advice.

This week, Paul Drabble joins the show to dive into the transformative impact of electrification in material handling and construction. Paul shares insights into the brand’s approach to market entry, focusing on raising awareness and educating potential customers before introducing product pitches. He emphasizes leveraging in-person events and webinars, supported by a robust network of subject matter experts, to build credibility across sectors. We also discuss Paul’s excitement about advancements in marketing tools, including AI-driven localization and automation, which rounds out this insightful conversation on navigating a rapidly evolving technological landscape.

In this week’s episode, Lucy Chen discusses long-term strategic marketing planning and how to move from working in isolation to collaborating effectively. We explore how to keep a clear long-term vision while dealing with short-term pressures. Lucy shares her approach to aligning teams, highlighting the need for patience, accountability, and welcoming ideas—even if they feel awkward at first. She believes in creating lasting value that benefits the entire industry, rather than just focusing on immediate results. This episode covers many topics, and Lucy offers a lot of helpful insights.

In this episode, Adam Kimmel dives into the evolving role of business development in the manufacturing sector. Traditionally focused on transactional sales and quotas, business development is now shifting towards a more strategic approach, emphasizing partnerships and deep customer understanding. Adam shares insights on how discovery sessions with clients often reveal gaps they hadn’t considered, helping them reframe their challenges and expand into new markets. He also explores the difficulty of getting buy-in from entrenched sales teams and founders and how leveraging voice-of-customer insights can align teams and strengthen client relationships. This episode highlights the growing importance of combining outbound and inbound strategies to build lasting, trust-based relationships.

On this week’s episode of The Kula Ring we are joined by Caleb Rule. Caleb is a fractional CMO and bonafide CRM expert. We had a chance to sit down with Caleb to discuss CRM ownership within different organizations. We also dive into how new technology implementation sometimes puts a spotlight on failings within an organization. If you are experiencing that pain, don’t worry, we also discuss how to deal with it. Don’t miss this masterclass in CRM implementation and best practices.