Business Professionals Are Human Too: Engaging B2B Prospects Online

In this episode of The Kula Ring, Jeff and Carman chat with Ross Simmonds, Digital Marketer, Speaker, and Entrepreneur who specializes in B2B. They discuss B2B topics including the heartbeat of SEO, the viability of Facebook for B2B, and the threat of Amazon. They also talk about how providing value is key to engaging your B2B prospects online, no matter what the platform.

Creating an Effective Sales Enablement Content Strategy

Sarah Carson from packaging design and manufacturing company, Rohrer, talks about bringing together marketing and sales teams from two organizations, building in-house capabilities, and her approach to creating powerful sales enablement content.

Defining Your Ideal Customer Profile and Finding Your Target Accounts

Defining an ideal customer and sourcing a target account list to match should be easy, but it isn’t. On this episode of The Kula Ring, Jeff and Carman discuss how to craft an ideal customer profile (ICP), identify tools that can help, and warn about pitfalls along the way.

Niche Moves for Manufacturers that are Less Niche

It doesn’t matter if you call it a niche or a nitch, how big yours is will determine your best next marketing moves. In this episode of the Kula Ring, Jeff and Carman explore examples of B2B manufacturers with large, almost B2C-style niches driving results by getting closer to end user customers.

Striking the Right Balance of Digital Versus In-Person

CJ Brey, the Director of Sales and Marketing at CNC Tooling Management and Application firm PF Markey, discusses the merits of the ‘in-person’ or ‘face-to-face’ approach to generating leads and maintaining client relationships in the manufacturing industry. When the push to virtual came alongside the pandemic, the digital approach to lead generation and sales became commonplace; but now, as in-person events are resuming, those same digital-only approaches are falling flat. Listen to CJ explain what can’t be replicated from a purely virtual interaction, why the right approach to customer service may be a combination of both digital and in-person, and why he ultimately thinks there will be a shift toward more in-person sales and marketing for B2B manufacturers.

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