A Beautiful Marriage: Developing B2B and B2C Together

Andrew DeDonker is on the show this week sharing how RAM Mounts has developed their marketing team and strategy. They have an in-house agency covering B2B and B2C. We breakdown how they take advantage of their brand recognition on the consumer side to fuel their B2B marketing efforts. Come on by and learn a thing or two about how to synergize your team and your marketing streams, we sure did!

Complex Industry, Simple Message

This week Lewis Simms extols the virtues of creating a simple message. Finding a pain point in your potential customer’s life and solving it is one thing, finding a way to concisely express that is another one entirely. Lewis walks us through what that looks like in a world known for being intricate and inaccessible to the uninitiated, 3D Printing.

Marketing, Social Media, and Community: The Great Divide

We have all caught ourselves thinking about what the world has become, or what comes next for us. This week we are talking to Peter Hedger, who has put some concerted effort into understanding this conundrum. As a B2B manufacturing marketer he has some key insights into what might be coming next for us marketers. In a world saturated with social media and pandemic fallout Peter thinks community is going to be more important than ever.

Why Sustainable Product Innovation Should Serve Your Customer’s Supply Chain

In this episode of The Kula Ring, Sylvain Marseille, VP of Marketing and New Product Development at Pelton Shepherd shares why understanding the pain points along a customer’s whole supply chain is essential when innovating a new sustainable product. He discusses the importance of a long term vision when it comes to developing sustainable products and why your actions should be driven by what the customer needs to build a stronger brand.

How A Robotic Forklift Company Markets Online To Manufacturers

BALYO is a global manufacturer of autonomous robotic forklifts. In this episode of The Kula Ring, Jeff and Carman sit down with BALYO’s Global Marketing Director, Rob Patey, to discuss what makes marketing in manufacturing unique. They also talk about the challenges of digital marketing for manufacturing companies, the best way to find and reach customers online, and what sets BALYO apart.


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