The Kula Ring

A podcast for manufacturing marketers

B2B Selling Episodes

Episode 10

Opportunities for Marketers in the Manufacturing Industry

Featuring Susan Towers, Marketing Director at Miller Fabrication Services

In this episode of The Kula Ring, Jeff and Carman talk with Susan Towers, Marketing Director at Miller Fabrication Solutions. Susan shares her experience in moving between marketing roles in manufacturing and SaaS industries, rebranding a decades old family company, and why the manufacturing field is such an exciting place to work for marketers.

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Episode 9

Driving Results: Practical Lessons For Mid-Sized Manufacturing Marketers

Featuring Scott Holstein, Marketing Manager at Computrols, Inc.

In this episode of The Kula Ring, Jeff and Carman talk with Scott Holstein of Computrols, a New Orleans-Based hardware manufacturer and software company. They discuss how to drive results by aligning the sales and marketing teams, the value of social selling, the challenges of marketing two different business units, and what it takes to go up against goliath competitors.

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Episode 7

5 Steps to Successfully Protect Your Brand Through Online Seller Enforcement

Featuring Daren Garcia, Managing Partner at Vorys, Sater, Seymour and Pease

In this episode of The Kula Ring, Jeff and Carman get some valuable strategic advice on brand protection through online seller enforcement with topic expert Daren Garcia, managing partner of the Vorys, Sater, Seymour and Pease law firm. During the podcast, Daren walks listeners through five steps to successfully grow your B2B brand in a protected way in ecommerce and online marketplaces.

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