So we do stuff digital now, that probably isn’t news to you. But, what if your ICP isn’t sitting at a screen all day? How do we make sure that the marketing content we are creating is going to get in front of them and be effective when it is? Jon Star of Methods Machine Tools tackles this problem head on. Method’s buyer persona is, more often than not, an operator or technician that isn’t stuck at a desk all day. So Jon has put considerable effort into making sure that their marketing efforts are effective to someone on the move. This is a great chat that covers data backed marketing and eventually the virtues of executive comms. Go ahead, press play.

In this week’s episode of The Summer Spotlight Series, we look back on our conversation with Ashley Riley. We talked about the power of process and alignment, specifically referencing the RACI setup to keep team members informed and accountable on where they fit into the organization. She dove deeper to talk about how she kept her workforce connected through the power of technology, process automation, and systems to give her team the tools they need to thrive.

Using asymmetric marketing can help you stay agile in a highly competitive market, says David Koerner, the VP of Global Marketing for 75F. He and his team have found success by applying an asymmetric lens to their marketing efforts to attract and convert their customers. David believes that marketers need to think outside the box—he talks about examples from Burger King, Five Guys, and Southwest Airlines, where they targeted their audiences in unconventional ways to stay ahead of the competition. Hear more from David Koerner on this episode of The Kula Ring.

This week on the Summer Spotlight Series, We are looking back on our conversation with Paul Dailey. While Paul was at Outback Power he was at the helm of transitioning to new technologies and growing their available market. Paul shares some fantastic insight on marketing in a growing industry and establishing a value proposition as customers’ options expand. This was a great chat and we are so pleased to bring it back to our listeners.

This week in the Summer Spotlight Series, we are shining our light on Matt Canter and the wonderful conversation we had with him! We talked about objectives and key results methodology he used while at Greenfield Global. With Matt’s diverse background we get a well rounded look at the methods he describes. Utilizing automation and efficient systems with deep organizational alignment, Matt shares his successes. Whether you heard it then or it is new, you can learn something from this chat!