Building Successful Distributor Relationships

Jeff and Carman talk with Ashley Miller and Bruce Howie from Dominion Colour about building strong distributor relationships in an increasingly digital marketplace.

Why Context is Everything for Manufacturing Marketers

In this episode of The Kula Ring podcast, Jeff and Carman talk with Doug Hunter of Lattice Semiconductor about how to better quantify your marketing decisions and the importance of context for your customers.

B2B Marketing When Your Customers are in a Rapidly Changing Industry

In this episode of The Kula Ring, Jeff and Carman talk to John Perry, the Chief Marketing and Communications Officer at Power Digital within GE Power. John talks about the challenges of marketing to customers who are in an industry that’s in the middle of rapid and fundamental changes to their business model.

Building a Purpose-Driven Manufacturing Culture

In this episode of The Kula Ring, Jeff and Carman talk with Keith Maki, Director of Marketing and Public Relations at Cascade Engineering, about how Cascade has built a unique manufacturing culture that helps their community, helps the world, and helps them stand out in a crowded marketplace.

Breaking Down the Brand Barrier

In this episode of The Kula Ring, Jeff and Carman talk with Christina Fuges, Editorial Director at MoldMaking Technology, and Tony Demakis, Sales and Marketing Specialist at Alliance Specialties and Laser Sales. Christina and Tony are the hosts of the Manufacturing Alliance podcast, and they chat with Jeff and Carman about using stories and personal connections to break down the brand barrier.