In this episode of The Kula Ring, Jeff and Carman talk with Daniel Williams, Digital Marketing Director at Samtec, about how B2B manufacturing marketers can take inspiration from B2C giants like Amazon to provide easier experiences for B2B buyers, the power of data, and where to buy the best socks.

In this episode of The Kula Ring, Jeff and Carman talk with Nick Goellner, Marketing Director of Advanced Machine & Engineering and Partner and Managing Director of MakingChips podcast. Nick shares his experience selling modern marketing techniques to a third generation manufacturing business, how authenticity (or the lack thereof) contributes to the success of content marketing, and how manufacturers can benefit from offering unique kinds of content.

During this episode of The Kula Ring, Jeff and Carman talk with Mike Powers, B2B E-Commerce & Digital Marketing Manager at Hill and Markes, Inc. They discuss the differences and similarities between the millennial B2B buyer and the baby boomer B2B buyer.