On the Kula Ring podcast this week, we had the opportunity to speak with Jim Cahill, the Chief Blogger and the Head of Social Marketing at Emerson Automation Solutions. Since 2006, Jim has been cultivating Emerson’s social media presence and digital brand. Over his 33-year career at the company, Jim has witnessed a lot of change in marketing, starting with the introduction of internet marketing in the mid-90s, ‘Web 2.0’, and most recently how the pandemic shook up the marketing industry as a whole. Listen to Jim as he shares his industry knowledge on the best social media tactics that manufacturing marketers can implement to build connections with their audience and create social media content that drives sales.

The Kula Ring this week is digging into digital journey optimization with Jon MacDonald, founder of The Good. Jon shares insights from his extensive experience helping brands like Nike and Xerox improve user experiences and conversions. Discover how understanding consumer psychology and optimizing digital touchpoints can transform your approach to marketing and sales in the manufacturing sector.

You can find his new book, Behind the Click, here: thegood.com/behind-the-click/

This week The Kula Ring returns to the world of packaging. We are talking to Stephen Clysdale a self-proclaimed “packaging nerd” and a man who has his pulse on the recent developments in packaging technology. We break down some of the work that is going into packaging sustainability and the innovations that are around the corner. This is a great conversation that any manufacturer that uses packaging can learn something from.

The Kula Ring is joined by Pierre Tannoux this week. Pierre has worked with some incredible B2B and B2C manufacturing organizations in his career and he sits down with us this week to share some of what he has learned. We talk about big bets, those marketing strategy moves where you put all the chips on the line. We also talk about the pitfalls of pilot programs and how to avoid them. This episode is fantastic and includes The Super Bowl and Carman threatening to make the episode three hours long because he is so excited about what our guest brings to the conversation.

This week on The Kula Ring, we’re exploring how culture influences the marketing strategies of international brands. Sandra Babic joins us to share some of her experience transitioning from Germany to start marketing a German brand here in North America. We discuss the differences in sustainability, messaging and relationship building. Finally, we discuss the regionality that exists here in the U.S. and Canada, these incredibly large nations.