This week on The Kula Ring we are joined by Jay Suggs. Jay has spent a considerable amount of time investigating what makes an effective team. He was the head of Johnson Controls’ diversity and inclusion initiative, and he gives us a look at what it takes to create an inclusive work team where everyone feels supported and brings something unique to the table; assembling the Avengers as he calls it. We look at some high level aspects as well as diving deep into some of the more difficult parts of being a good leader of people.

So we do stuff digital now, that probably isn’t news to you. But, what if your ICP isn’t sitting at a screen all day? How do we make sure that the marketing content we are creating is going to get in front of them and be effective when it is? Jon Star of Methods Machine Tools tackles this problem head on. Method’s buyer persona is, more often than not, an operator or technician that isn’t stuck at a desk all day. So Jon has put considerable effort into making sure that their marketing efforts are effective to someone on the move. This is a great chat that covers data backed marketing and eventually the virtues of executive comms. Go ahead, press play.

This week on the Summer Spotlight Series, We are looking back on our conversation with Paul Dailey. While Paul was at Outback Power he was at the helm of transitioning to new technologies and growing their available market. Paul shares some fantastic insight on marketing in a growing industry and establishing a value proposition as customers’ options expand. This was a great chat and we are so pleased to bring it back to our listeners.

When word-of-mouth is how your product is marketed the most, what are the keys to influencing the messaging among peers? In this episode of The Kula Ring, Matt Fiddes, Founder and CMO of Agility Technologies, explains how they develop their products with the specific needs of their rescue worker customer base in mind. With their FIRSTLOOK brand, they build relationships to introduce the product at all levels in the rescue industry including trainers, influencers, users, and the public tax-paying community. He also describes the importance of customer service to gain a competitive advantage in the first responder community.

Mike Donley of Setco joined us on the show this week. We talked about intensely precise machinery and how He and Setco are developing conversations about keeping them very precise for a very long time. Can education around handling and caring for your parts to get the maximum life out of them create sales opportunities? We conclude, yeah, it can! We also chat about diversifying content through video production. And, Jeff gets to complain about audio quality (his favourite).