James Stanaway, Director of Marketing at Epilog Laser, talks with Carman and Jeff about how video content plays a major role in their marketing strategy. From creating how-to videos that support their customers post-purchase, to co-creating video with customers and showcasing user-generated content, James shares how Epilog has grown its YouTube channel to over four and a half million views—along with how they track each video’s contribution to sales.

As official media sponsors at ManufacturED 2019 in Chicago, The Kula Ring had the pleasure of podcasting onsite, interviewing leaders at the forefront of digital transformation in manufacturing.

As official media sponsors at ManufacturED 2019 in Chicago, The Kula Ring had the pleasure of podcasting onsite, interviewing leaders at the forefront of digital transformation in manufacturing.

D. Bruce Merrifield of the Merrifield Consulting Group and Waypoint Analytics brings over 40 years of B2B insight to this episode, in which he talks about how Amazon Business applied learnings from their overwhelming success in online consumer sales to take on legacy B2B distribution channels. Bruce says manufacturers need to radically transform their relationships with distributors—and distributors must reinvent their business models—not only to succeed, but to survive in the Age of Amazon.

Paul Wellener—Vice Chairman, Deloitte LLP, and U.S. Industrial Products and Construction Leader, Deloitte Consulting LLP—provides early insights into Deloitte and MAPI’s collaborative research on technology adoption in manufacturing, being released at the ManufacturED Summit happening September 16-18 in Chicago. He shares which factors are critical to success in digital transformation, along with different approaches to implementing digital practices in the context of Industry 4.0—offering manufacturers a way forward regardless of adoption level.